Radical Friend, the directing duo of Kirby McClure and Julia Grigorian, has joined Partizan for worldwide representation in commercials, branded content and music videos.
Radical Friend made a major initial splash in the music video arena when they helmed Yeasayer’s “Ambling Alp,” followed by their epic VMA-nominated clip for Skrillex featuring The Doors, leading Radical Friend to be listed on Rolling Stone’s ballot of the “50 People Who Will Change Music.”
McClure and Grigorian have translated this music video edge to spots for brands like adidas, Lincoln, Converse, and Bud Light, as well as the thrilling sci-fi film trailer “Disruption” to launch the Type-R Honda Civic in the UK. Radical Friend’s passion for exploring new ways of telling stories is evident in their much-lauded Lexus presentation “Design Disrupted,” a 15-minute holographic ballet featuring Coco Rocha that bridged the worlds of fashion, cinema and technology.
Last summer, Radical Friend unleashed a darkly mysterious promo heralding Britney Spears’ return to the 2016 MTV VMAs stage, amplifying the anticipation of her comeback performance with every turn. The directing team is currently in production for a gaming company commercial.
The work of Radical Friend often involves an interactive component that transports the viewer into the world they have created. This genre-mixing, high-concept approach has led Radical Friend to be named among the “14 Directors to watch in the YouTube Age” by The New York Times.
Partizan founder Georges Bermann said of Radical Friend, “They know exactly how to create a sense of tension that grabs hold of the viewer and doesn’t let go. They are masters of new mediums, from interactive films to creating hypnotic multimedia sensory experiences, all at the same time being true cinematic filmmakers at their core.”
Prior to joining Partizan, Radical Friend was at LEGS Media.
