Park Pictures has signed British director Iggy London for U.K. representation spanning commercials, branded content and music videos. He had previously been handled in the U.K. market by production house Iconoclast.
An evocative filmmaker, artist and writer whose work touches upon themes of identity, community and coming of age, London joins Park Pictures as his first major global campaign "Built For The Bold" for Timberland is released. The film explores the different, unexpected ways that people can experience boldness–from drag racing a car and riding a rodeo bull to teaching others difficult subjects and learning a craft. It features notable talent like IDK, Arlo Parks and Mary J Blige.
London caught the attention of the industry in 2018 with his powerful short Velvet, the tale of a mother-son relationship strained by a troubled community and told through the medium of dance. The film was soundtracked by artist Kwabs and released on NOWNESS.
London has directed other films for NOWNESS, Love Magazine, Nike, Vogue and Adidas to name a few. He has recently written and edited an anthology of personal short stories "MANDEM" exploring what it means to be a Black man in contemporary Britain, which features writers like Caleb Femi, Jordan
Stephens and Ashley Hickson-Lovence, and will be released in March 2023.
“Combining art with poetic imagery has always been at the heart of everything I do as a filmmaker.” said London. “For me, it’s important to create work that is deeply evocative and powerful. Where music, art and culture come together. Coming from an arthouse background has definitely given me the opportunity to
do exactly that. To break the barriers of what we currently see on our screens. It’s time we change things, offering work that is visually beautiful but stops us in your tracks. Even in the crazy world we live in today. Park Pictures have always been at the forefront of excellence so I’m excited to be joining the family and to create work that breaks boundaries.”
