The Yankee Group’s 2007 Online Advertising Forecast, released in December, included an interesting segment called “Parity with Television” that compared spending per viewer/user. The study found that in 2006 advertisers spent an average of $276.40 for every television viewer compared with $88.70 for every online user. In 2011, advertisers will spend $313 for every television viewer and $244.40 for online users.
By 2011 online advertising “will account for 78 percent of the normalized television advertising revenue,” the report said. “People are consuming a growing percentage of media online and the ad dollars are going to shift in that direction,” said Daniel Taylor, a Yankee Group analyst.
The data was generated from standard research on the size of the audience and the amount spent. “In TV, there’s a linear relation between audience reach and ad performance; the more people you reach, the more the ad is performing,” Taylor said. “It’s not necessarily the same model with online advertising. When we start tracking interactions with web pages, it’s not just how many saw the page but whether they clicked and how much time they spent on different areas of the site.”
This statement suggests additional data is needed to compare and contrast the TV/online ad spend.
Netflix Series “The Leopard” Spots Classic Italian Novel, Remakes It As A Sumptuous Period Drama
"The Leopard," a new Netflix series, takes the classic Italian novel by Giuseppe Tomasi di Lampedusa and transforms it into a sumptuous period piece showing the struggles of the aristocracy in 19th-century Sicily, during tumultuous social upheavals as their way of life is crumbling around them.
Tom Shankland, who directs four of the eight episodes, had the courage to attempt his own version of what is one of the most popular films in Italian history. The 1963 movie "The Leopard," directed by Luchino Visconti, starring Burt Lancaster, Alain Delon and Claudia Cardinale, won the Palme d'Or in Cannes.
One Italian critic said that it would be the equivalent of a director in the United States taking "Gone with the Wind" and turning it into a series, but Shankland wasn't the least bit intimidated.
He said that he didn't think of anything other than his own passion for the project, which grew out of his love of the book. His father was a university professor of Italian literature in England, and as a child, he loved the book and traveling to Sicily with his family.
The book tells the story of Don Fabrizio Corbera, the Prince of Salina, a tall, handsome, wealthy aristocrat who owns palaces and land across Sicily.
His comfortable world is shaken with the invasion of Sicily in 1860 by Giuseppe Garibaldi, who was to overthrow the Bourbon king in Naples and bring about the Unification of Italy.
The prince's family leads an opulent life in their magnificent palaces with servants and peasants kowtowing to their every need. They spend their time at opulent banquets and lavish balls with their fellow aristocrats.
Shankland has made the series into a visual feast with tables heaped with food, elaborate gardens and sensuous costumes.... Read More