The Yankee Group’s 2007 Online Advertising Forecast, released in December, included an interesting segment called “Parity with Television” that compared spending per viewer/user. The study found that in 2006 advertisers spent an average of $276.40 for every television viewer compared with $88.70 for every online user. In 2011, advertisers will spend $313 for every television viewer and $244.40 for online users.
By 2011 online advertising “will account for 78 percent of the normalized television advertising revenue,” the report said. “People are consuming a growing percentage of media online and the ad dollars are going to shift in that direction,” said Daniel Taylor, a Yankee Group analyst.
The data was generated from standard research on the size of the audience and the amount spent. “In TV, there’s a linear relation between audience reach and ad performance; the more people you reach, the more the ad is performing,” Taylor said. “It’s not necessarily the same model with online advertising. When we start tracking interactions with web pages, it’s not just how many saw the page but whether they clicked and how much time they spent on different areas of the site.”
This statement suggests additional data is needed to compare and contrast the TV/online ad spend.
DGA Feature Nominees: Audiard, Baker, Berger, Corbet and Mangold
The field of feature nominees for the Directors Guild of America (DGA) Awards spanning two categories is set. Nominated for the DGA honor for Outstanding Directorial Achievement in Theatrical Feature Film for 2024 are: Jacques Audiard for Emilia Pérez, Sean Baker for Anora, Edward Berger for Conclave, Brady Corbet for The Brutalist, and James Mangold for A Complete Unknown.
The DGA also revealed the nominees for the Michael Apted Award for Outstanding Directorial Achievement in First-Time Theatrical Feature Film. The first-time narrative feature directors are: Payal Kapadia for All We Imagine as Light, Megan Park for My Old Ass, RaMell Ross for Nickel Boys, Halfdan Ullman Tondel for Armand, and Sean Wang for Diddy.
“2024 has been a truly extraordinary year for storytelling--and today’s nominees have created audacious and unique films that expand the possibilities of cinematic excellence,” said DGA president Lesli Linka Glatter. “I am thrilled to congratulate all our nominated directors for their brilliant work, which is visionary, inspirational and speaks to the depth of the human experience. To be chosen by one’s peers is the true marker of outstanding directorial achievement and what makes these nominations so very special.”
The winners will be announced at the 77th Annual DGA Awards on Saturday, February 8.
Here’s a fuller rundown of the nominees in both DGA Award categories:
THEATRICAL FEATURE FILM
Outstanding Directorial Achievement in Theatrical Feature Film for 2024 (in alphabetical order):
JACQUES AUDIARD
Emilia Pérez
(Netflix)
SEAN... Read More