Paranoid U.S. has secured director Cyril Guyot for representation in the American ad market as well as in Canada. The deal with the Los Angeles-based production company marks the first stateside spot representation for the director who continues to be handled in France and Europe by Bandits, Paris.
Guyot has just wrapped his first project under the Paranoid banner (co-produced with Bandits): a client-direct project for Prada “Infusion” that is currently in edit.
Born and raised in Paris, Guyot now lives in New York City and works both in the U.S. and Europe. Since graduating from New York University Tisch School of the Arts, Guyot has directed assorted art videos, music videos and commercials for the likes of Estee Lauder, Hewlett Packard, Tommy Hilfiger, Yves Saint Laurent and MTV.
Phillip Detchmendy, Paranoid executive producer/partner, described Guyot’s film as “beautiful and conceptual with amazing art direction and style. Whether he’s working on a high-end European luxury piece or what might be considered a more mainstream brand, Cyril always challenges himself to bring something surprising and creative to the work.”
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More