Paranoid U.S. has secured director Cyril Guyot for representation in the American ad market as well as in Canada. The deal with the Los Angeles-based production company marks the first stateside spot representation for the director who continues to be handled in France and Europe by Bandits, Paris.
Guyot has just wrapped his first project under the Paranoid banner (co-produced with Bandits): a client-direct project for Prada “Infusion” that is currently in edit.
Born and raised in Paris, Guyot now lives in New York City and works both in the U.S. and Europe. Since graduating from New York University Tisch School of the Arts, Guyot has directed assorted art videos, music videos and commercials for the likes of Estee Lauder, Hewlett Packard, Tommy Hilfiger, Yves Saint Laurent and MTV.
Phillip Detchmendy, Paranoid executive producer/partner, described Guyot’s film as “beautiful and conceptual with amazing art direction and style. Whether he’s working on a high-end European luxury piece or what might be considered a more mainstream brand, Cyril always challenges himself to bring something surprising and creative to the work.”
Ron Cicero and Bo Clancey Launch Production House 34North
Executive producers Ron Cicero and Bo Clancey have teamed to launch 34North. The shop opens with a roster which includes accomplished directors Jan Wentz, Ben Nakamura Whitehouse, David Edwards and Mario Feil, as well as such up-and-coming filmmakers as Glenn Stewart and Chris Fowles. Nakamura Whitehouse, Edwards, Feil and Fowles come over from CoMPANY Films, the production company for which Cicero served as an EP for the past nearly five years. Director Wentz had most recently been with production house Skunk while Stewart now gains his first U.S. representation. EP Clancey was freelance producing prior to the formation of 34North. He and Cicero have known each other for some 25 years, recently reconnecting on a job directed by Fowles. Cicero said that he and Clancey “want to keep a highly focused roster where talent management can be one on one--where we all share in the directors’ success together.” Clancey also brings an agency pedigree to the new venture. “I started at Campbell Ewald in accounts, no less,” said Clancey. “I saw firsthand how much work agencies put in before we even see a script. You have to respect that investment. These agency experiences really shaped my approach to production--it’s about empathy, listening between the lines, and ultimately making the process seamless.” 34North represents a meeting point--both literally and creatively. Named after the latitude of Malibu, Calif., where the idea for the company was born, it also embraces the power of storytelling. “34North118West was the first GPS-enabled narrative,” Cicero explained. “That blend of art and technology, to captivate an audience, mirrors what we do here--create compelling work, with talented people, harnessing state-of-the-art... Read More