Paranoid U.S. has secured director Cyril Guyot for representation in the American ad market as well as in Canada. The deal with the Los Angeles-based production company marks the first stateside spot representation for the director who continues to be handled in France and Europe by Bandits, Paris.
Guyot has just wrapped his first project under the Paranoid banner (co-produced with Bandits): a client-direct project for Prada “Infusion” that is currently in edit.
Born and raised in Paris, Guyot now lives in New York City and works both in the U.S. and Europe. Since graduating from New York University Tisch School of the Arts, Guyot has directed assorted art videos, music videos and commercials for the likes of Estee Lauder, Hewlett Packard, Tommy Hilfiger, Yves Saint Laurent and MTV.
Phillip Detchmendy, Paranoid executive producer/partner, described Guyot’s film as “beautiful and conceptual with amazing art direction and style. Whether he’s working on a high-end European luxury piece or what might be considered a more mainstream brand, Cyril always challenges himself to bring something surprising and creative to the work.”
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More