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    Paranoid Projects Goes Inside For HP

    By SHOOT StaffUpdated:No Comments1728 Views
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    CLIENT

    Hewlett-Packard (HP).

    PRODUCTION CO.

    Paranoid Projects@Tool, Santa Monica.

    Thierry Poiraud, director; Adam Kimmel, DP; Phillip Detchmendy, managing director; Claude Letessier and Jennifer Siegel, executive producers; Amy DeLossa, head of production; Kelly Christiansen, production supervisor; Samantha Gore, production designer; Joby Ochsner, producer. Shot on location in Burbank, Calif.

    AGENCY

    Goodby, Silverstein & Partners, San Francisco.

    Steve Simpson, partner/creative director; John Norman, creative director; Antonio Navas, art director; John Knecht, copywriter; Barbro Eddy, executive producer.

    EDITORIAL

    Chrome, Santa Monica.

    Hal Honigsberg, editor; Virginie Strub, assistant editor; Deanne Mehling, executive producer; Cristina Matracia, producer.

    POST

    R!OT, Santa Monica.

    Clark Muller, colorist; Claus Hansen, Flame compositor/online editor.

    VISUAL EFFECTS

    BUF Companie, Paris.

    Olivier Gilbert, producer; Jam Abalanet, technical advisor; Guillaume Rafi, coordinator.

    AUDIO POST

    Lime Studios, Santa Monica.

    Loren Silber, mixer.

    SOUND DESIGN

    stimmüng, Santa Monica.

    Michael Anastasi, sound designer; Kelly Fuller, producer.

    Paranoid Projects@Tool.

    Claude Letessier, sound designer.

    THE SPOT

    The design and visual effects-driven "Printer" features a look at how a printer actually creates photographic images. The :30 shows fragments of various individuals entering and conducting business inside a small shop. The images of the people are completed by using left-to-right camera motion layers in the style of the way a printer works. The POV moves inside a Hewlett-Packard inkjet printer, providing a glimpse inside the machine that makes 36,000 drops of color move through nozzles a third of the size of a human hair each second. The spot ends with the HP logo and the tagline, "Invent."

    Spot broke June 20.

    Category:ScreenWork



    Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke

    Monday, November 25, 2024

    Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.

    All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.

    Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.

    Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.

    Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”

    The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.

    “Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More

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