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    Pandemic Prompts VMLY&R To Launch Remote Masterclass For Student Interns

    By SHOOTUpdated:No Comments2849 Views
    Jon Cook, global CEO of VMLY&R

    In response to COVID-19 virus disruptions, VMLY&R has introduced a remote learning opportunity inviting college students to continue their education through a 10-week masterclass series–called Nexus–focusing on areas such as brand marketing, strategic planning, customer experience, social media strategy and more. Nexus will launch in June, replacing the U.S. in-office internship program which VMLY&R suspended for 2020 due to the pandemic.

    “While we will be unable to host in-office internships this year, we want to offer value and continual learning for this group of emerging talent. We’re so excited to introduce VMLY&R’s Nexus masterclass and welcome these students to learn and, someday, join our organization,” said Ronnie Felder, chief people officer of VMLY&R. “Being virtual has long been a part of our business–and in our new COVID-19 reality, we’re thrilled to be able to give back to our student ad community in a new way.”

    The masterclass series will consist of 10 exclusive seminars hosted by VMLY&R global leadership and capability leads. VMLY&R Nexus will not only help students build direct links to the agency’s global leadership, service offerings and culture, but will also provide a current and real-time perspective of agency dynamics, strategic challenges and client successes in building connected brands.

    Each session will be 90-minutes, including group discussion and Q&A. Speaker highlights include:

    • Jon Cook, global CEO – “Building and Growing a Global Agency”
    • Beth Wade, global CMO and Shali Wade, chief of staff – “Connected Cultures and Branding at VMLY&R”
    • Debbi Vandeven, global creative officer – “Creating Work That Transforms Business”
    • Sessions will also include VMLY&R agency leaders from across the global network including real-time COVID-19 insights from offices in China and Italy.

    “One of the benefits of this format is we are able to expand a traditionally U.S. only program into one that encompasses views and content from across the globe,” added Felder.

    VMLY&R Nexus will be open to 50 participants. Student participants are being selected from those who applied to VMLY&R’s original summer internship program earlier this year. With a focus on helping students connect professionally, socially and emotionally while being remote, the program will include: personalized mentor matches to agency leadership, optional resume and portfolio reviews, access to the VMLY&R Nexus alumni network for ongoing professional development, access to VMLY&R’s suite of virtual culture activations (weekly yoga classes, bootcamp fitness classes, live DJ parties, and more). Participants will also be eligible for a position in the agency’s in-office summer 2021 internship program.

    Upon completion of VMLY&R Nexus, interns will be provided with a letter of accreditation and social badge for use in their portfolios, resumes and LinkedIn profiles. The program provides participants with the resources, education and experiences to excel academically and to kickstart career pursuits.

    Category:News
    Tags:coronavirusVMLY&R

    Director Kacper Larski Joins RSA Films For Spot Representation

    Tuesday, November 12, 2024

    RSA Films has added director Kacper Larski to its roster for commercial representation in the U.S. Larski is known for his work in automotive and sport, and a style of filmmaking which features epic visuals and gripping montage, often combining the real and surreal. Among his most recent commercial films are Garmin’s “Fenix 8” (direct to brand), U.S. Army Reserve’s “Helper” (DDB Chicago) and Bushmills Whiskey’s “Follow No One” (Mekanism). He’s also directed campaigns for Hyundai, Jeep, GMC, Subaru, VW, Mazda and Chevrolet.

    Larski’s distinctive aesthetic emerged in one of his first projects, Land Rover’s “68 Years Later,” which won a Cannes Young Directors Award in 2016. Two years later, he directed the “Greatness is Rare” campaign for BBDO Toronto and the Canadian Paralympic Committee which won Cannes Lion Gold. Prior to joining RSA, Larski had most recently been repped in the U.S. market by production house Eleanor.

    “The camera and film for me have always been about the ability to live 1,000 lives,” Larski said. “Stylistically, I want to transport viewers in whatever stories I’m telling--a super athlete’s runner’s high, a skier’s dream powder, a giant’s tale, even driving in space.”

    “Kacper is one of the most exciting filmmakers I’ve seen over the last several years,” said Luke Ricci, president, RSA Films US. “Whether it’s a character, an emotion, an environment, car or other product, he has a special and distinctive way of capturing and articulating the world around him in all his work. He is a fantastic addition to our RSA family.”

    “Joining RSA is a dream come true,” Larski said. “The roster includes some of the best filmmakers in the world, with founder Ridley Scott... Read More

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