Kathy Love
SVP, Executive Producer
McCann

Survey, Part 1 The Pandemic

1) We had a project with a very tight turnaround of two weeks. The initial approach was to create using a combination of stock footage and VFX. However, there were some very specific shots that we knew we would never find in stock. Knowing we needed VFX regardless, we partnered with The Mill and produced the spots as a combination of a live action shoot in 2 cities, plus stock and VFX and it was all done remotely.

2) While every new project is viewed with an eye to risk management around COVID-19, you can’t forget about what will make for the best creative. We have to keep pushing and finding new solutions and ways to make the best work. This may take you down several different paths before you find the right one, but it’s worth the effort.

3) The relationship between creative development and production is the same in the sense that Producers are problem solvers and need to figure out how to best execute the project. The pandemic adds a new level of problems to be solved and it takes more time and patience.

5) It is so encouraging to know that we can still make great content despite the pandemic challenges. We need to have a new level of trust between agencies and clients and our production partners that everyone is working together and staying safe doing it.

Survey, Part 2. Emerging filmmaking talent. 

2) Be a sponge. Be curious. With remote work, it is easier than ever to observe a shoot or post session on projects other than your own. Look at reels, reach out to reps about what they are excited about. Don’t wait for opportunity to come to you – seek it out.

3) Prior to the pandemic, our production department was always sharing our experiences and resources. As we are all learning new rules and ways to produce safely that communication is more important than ever. We all learn from each other.

4) To date, we have created and rolled out multiple programs where real implementation, activation and accountability are key components. We are continuing our work to identify and address the issues that perpetuate the cycle of inequality and the unequal balance of representation of Black, Indigenous, and People of Color (BIPOC) talent throughout our ranks across our agency.

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