Panavision, designer, manufacturer and rental provider of high-precision optics and camera systems, has announced the availability of PanaND filters. Representing the next-generation neutral density filters, they offer significant improvements in quality and consistency, so filmmakers can focus on achieving their creative goals. Full spectrum PanaND filters benefit from advancements in materials and manufacturing to deliver color neutrality very accurately.
“Until now, cinematographers using traditional ND filters to control exposure have always had to deal with color shifting and optical performance degradation,” said Haluki Sadahiro, Panavision’s director of new product development. “Unlike traditional filters, PanaNDs are made with the highest quality glass and advanced coating technologies. As a result, they are truly neutral–cutting the light without altering the color temperature.”
PanaND filters are available in a wide range of options from 1 to 7 stops in 0.3, 0.6, 0.9, 1.2, 1.5, 1.8 and 2.1ND, and come in 4×5.65 and 6×6-inch sizes. The filters feature a sturdier construction and patent-pending tactile markings so users can quickly identify the depth of the ND filter in the dark.
“PanaND filters are another example of Panavision’s close collaboration with filmmakers that goes back 60 years,” said Sadahiro. “Our focus on motion picture production allows us to better understand the needs and methods of cinematographers. Supporting them with the right tools and unparalleled service is our passion.”
Compatible with film and digital cameras, PanaND filters can be rented from any Panavision facility around the world.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More