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    Panasonic Underwrites HDTV On CBS Network

    By SHOOT StaffUpdated:No Comments1494 Views

    By Elizabeth Michaelson

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    Electronics company Panasonic has agreed to sponsor the 2000-’01 CBS television lineup, paving the way for 17 of the network’s 18 weekly comedy and drama prime-time series to be broadcast in high definition.

    This amounts to a total of at least 14 hours of high-definition programming per week, and that includes 10 returning series, as well as seven new programs, like the sitcom Bette, starring Bette Midler. Furthermore, certain Sunday and Wednesday Night Movies also will be broadcast in HDTV. CBS’ VP of communications, Dana McClintock, said the amount of broadcasting in HDTV at CBS this season is "up in prime-time entertainment, and equal in movies; we aim to be the same in sports." The sports programming is not finalized at this date.

    While last year’s high-definition primetime broadcasts at CBS were largely underwritten by Mitsubishi, (SHOOT, 7/4/99, p. 1), the electronics company did not renew its exclusive sponsorship contract with the network (SHOOT, 9/1, p. 1) for the ’00-’01 season.

    However, other electronics companies will underwrite the costs of various special-events programming at CBS: RCA will sponsor Super Bowl XXXV and the AFC Playoffs in digital format; while the ’01 Masters golf tournament will be broadcast in hi-def through Sony.

    A network release stated that 31 of CBS’ owned and affiliated stations currently broadcast in digital, covering about 45 percent of the country. CBS expects the percentage to rise to 56 percent by the end of the year. Most of the programs will be broadcast in the 1080 line interlaced format. And one prime-time series (Diagnosis Murder) will be shot on HD video rather than the traditional 35 mm film.

    Category:News



    AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office

    Wednesday, January 29, 2025

    Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.

    The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.

    And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.

    "Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.

    An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.

    The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.

    It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More

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