Ad agency WONGDOODY has hired Pam Fujimoto as executive creative director. Based in the Los Angeles office, Fujimoto will spearhead business development and client creative initiatives; she joins the agency from Creature in Seattle where she served as creative director. This move marks Fujimoto’s return to WONGDOODY, where she got her start in advertising as an art director in 1999.
With more than a decade of experience, Fujimoto most recently oversaw creative efforts for Truvia Natural Sweetener and Dickies Work Wear at Creature in Seattle. Prior to Creature, she worked at TBWA Chiat/Day in New York where she launched the “In An Absolut World” campaign for Absolut Vodka, and worked with clients that included Sprint, Skittles, Starburst and Snickers as associate creative director.
During her first tour of duty with WONGDOODY, she worked on several campaigns for the Seattle SuperSonics, Alaska Airlines, Seattle International Film Festival and the Museum of Flight. During her six-year tenure, she also contributed to a successful Adidas campaign that won recognition from nearly every industry awards organization. Over the course of her career her work has garnered awards from Cannes Lions, D&AD, One Show and Communication Arts, and she also served as a judge for the 2013 Communications Arts Annual.
“The best of both worlds would be to have an executive creative director who understands our culture–and one with outside perspective at shops like Chiat,” said Tracy Wong, co-founder and executive creative director of WONGDOODY, who added, “She is a part of our past, but she represents our future.”