Production company Superprime has added Chloé Zhao to its roster of filmmakers for commercial representation in the U.S. Zhao is a Chinese writer, director, editor, producer, and two-time Oscar® winner–Best Picture and Best Director for Nomadland. In September, Zhao appeared on Time’s annual list of the 100 most influential people in the world, on the heels of repeatedly making history as the first woman of color to win many of filmdom’s top awards.
Zhao made history last year as the second woman ever to win the Oscar® for Best Director. Nomadland premiered in 2020 at the Venice Film Festival and was awarded the Golden Lion, and went on to earn the industry’s highest accolades, including Golden Globe® , BAFTA, DGA, PGA Awards, and three Oscars® (the third won by Frances McDormand for Best Actress in a Leading Role.
Zhao directed her first feature, Songs My Brothers Taught Me, in 2015. The film premiered at the Sundance Film Festival and was nominated for Best First Feature at the Independent Spirit Awards. In 2017, Zhao directed The Rider, which premiered at the Cannes Film Festival as part of the Directors’ Fortnight selection and won the Art Cinema Award. The film also earned her nominations for Best Feature and won Best Picture at the Gotham Awards.
She directed and co-wrote the recently released Marvel Studios’ Eternals, which follows the events of the 2019 Avengers: Endgame and features a race of immortal beings that fight an ancient enemy and shape the history and civilizations of the world. Zhao is currently tackling the classic Dracula, as the writer, producer, and director of a new take on the character in the vein of a futuristic sci-fi western for Universal.
Zhao is no stranger to commercialmaking. Last year she directed a Ford spot promoting its electric vehicles out of Wieden+Kennedy New York. Titled “Make It Revolutionary,” the ad debuted during the opening ceremonies of the 2021 Olympic Games.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More