David Bryant and Mark Murata have joined digital marketing agency Organic as chief creative officer and chief talent officer, respectively. Most recently a creative strategist at Google, Bryant will oversee creative across Organic’s global network. Murata–who had served as sr. VP, talent acquisition and retention at Digitas–will manage Organic’s talent initiatives.
Prior to Google, Bryant was executive creative director, digital, at Publicis, where he played a key role in the agency’s winning Chevrolet’s digital account in 2010. He was a founding member of digital agency Tribal DDB. Throughout his career, Bryant has held various executive creative positions at BBH, StrawberryFrog, and Digitas. Notably, in 2003 he built the creative team at Modem Media U.K., raising the agency’s creative profile so that by 2005 it was Europe’s most awarded interactive agency.
Bryant has received more than 40 awards for digital and film work at festivals and shows including Cannes, Eurobest, and D&AD. He has served on awards juries including D&AD, the One Show, and BIMA interactive.
Meanwhile, Murata has more than 25 years of diverse, international corporate HR experience. He has defined and implemented talent acquisition and retention strategies for both Fortune 500 corporations and small to midsized private firms, including Toyota, Ernst & Young, MasterCard, and Porter Novelli.
AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office
Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.
The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.
And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.
"Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.
An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.
The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.
It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More