CLIENT
Toyota Motor Sales/Camry.
PRODUCTION CO.
Orbit Productions, Hollywood. Agust Baldursson, director; Vilmos Zsigmond, DP; Lee Nelson, executive producer; Jamie Beardley, producer. Shot on location in Lebec, Calif.
AGENCY
Saatchi & Saatchi LA, Torrance, Calif. Steve Landrum and Miles Turpin, co-creative directors; Jeff Beverly, producer; Anne Madden, copywriter; Kate Barrera, art director; Damon Webster, director of broadcast production.
EDITORIAL
Cosmo Street, Santa Monica. Bob Mori, editor.
POST
Asylum, Santa Monica. Nathan McGuinness, online editor. Company 3, Santa Monica. Stefan Sonnenfeld, colorist.
AUDIO POST
RavensWork, Venice, Calif. Robert Feist, mixer.
THE SPOT
"Too Sexy" (:30) showcases the "ego" of a Toyota Camry as it manuevers through picturesque landscapes. The spot, which is set to Right Said Fred’s "I’m Too Sexy," ends with the tagline, "You’re stylin’. Everyday."
Spot broke in October.
Review: Writer-Director Adam Elliot’s “Memoir of a Snail”
It's not your typical stop-motion film when characters name pets after Sylvia Plath and read "The Diary of Anne Frank" — or when the story's inspired by a quote from existentialist thinker Søren Kierkegaard. And it's certainly not your typical stop-motion film when you find yourself crying as much as the characters do — in their case, with huge droplets leaking from bulging, egg-shaped eyes so authentic-looking, you expect the screen to get wet. But those are just a few of the unique things about Adam Elliot's "Memoir of a Snail," a film that's as heart-tugging as it is technically impressive, a work of both emotional resonance and great physical detail using only clay, wire, paper and paint. One thing Elliot's film is not, though, is for kids. So please take note before heading to the multiplex with family in tow: this film earns its R rating, as you'll discover as soon as young Grace, voiced by Sarah Snook, tells us she thought masturbation was about chewing your food properly. Sex, nudity, drunk driving, a fat fetish — like we said, it's R-rated for a reason. But let's start at the beginning. In this, his seventh "clayography" (for "clay" and "biography"), the Australian writer-director explores the process of collecting unnecessary objects. Otherwise known as hoarding, it's something that weighs us down in ways we can't see, for all the clutter. Elliot also argues that it helps us build constrictive shells around ourselves — like snail shells, perhaps. Our protagonist is Grace Pudel, voiced with a quirky warmth and plenty of empathy by the wonderfully agile Snook. We first encounter Grace as a grown woman, telling her long, lonely life story to her pet garden snail, Sylvia (named after Plath), at a moment of deep sadness. Then we flash... Read More