Optimus has brought Flame artist and visual effects talent Paul Rosckes aboard as visual effects supervisor.
Rosckes honed his visual effects expertise at full service postproduction house Avenue Edit, where he designed visual effects and graphics for national commercials. It was there that he further developed his talent and reputation, and has been sought after on the freelance market ever since. After freelancing for Optimus for some time, he now formally joins the Optimus family.
“Paul is a remarkable guy who has the talent to create that surprising extra effect or special touch that you’d never expect,” said Tom Duff, president of Optimus. “He is an effects production expert, as well, and we hear his accolades from clients, former post house colleagues and peers within our own Optimus walls.”
Optimus partner and effects director Glen Noren cited Rosckes’ years of experience as a Flame artist, his presence on assorted shoots, and his affinity for mentoring younger effects talents and helping them develop further.
Rosckes said he was drawn to Optimus not only for its visual effects and motion graphics team and resources but also being able to dovetail with ONE at Optimus‘ live-action capabilities, leading to “more opportunities to develop high-quality visual effects from the ground up.”
Curatorial Committee Roster Is Set For The 2025 AICP Post Awards
The AICP has set the full roster for the Curatorial Committee for the 2025 AICP Post Awards. The group, representing experts from the full gamut of postproduction crafts as well as from the agency and brand ranks, will meet this spring under the leadership of AICP Post Awards chairperson James Razzall, U.S. president of advertising, Framestore.
The extended entry deadline for the full suite of AICP Awards--which includes The AICP Show: The Art & Technique of the Commercial, and the AICP Next Awards--is Wednesday, March 5. Full entry details can be found here. The results of each show will debut during AICP Week in New York this June, and be featured at a gala celebration at The Museum of Modern Art.
One of Razzall’s key responsibilities as chair is to form the AICP Post Awards Curatorial Committee, which will determine the selection of the final winners and choose the Post Awards Best of Show from among the category winners. “I was looking for the best people at the top level in all their respective crafts,” explained Razzall. “We aimed to be as diverse and geographically as broad as possible. And we looked for cross-discipline opinions. We strove for a mix of people, including those who curate the work, not just our peers in post but also the best people we have worked with on the brand and agency side.
“Across the board, we were looking for people with a strong voice,” Razzall continued. “Our goal is to have a proper conversation, so we can filter through to make sure the best work is being recognized. When you consider the amount of effort that’s gone into these entries and the level of craft that they exhibit, we owe them that respect and honor of judging the work... Read More