Production and post house Optimus has announced a new partnership that includes 11 Optimus team members. This new senior management team will help guide overall company strategy, from marketing to branding to workflow to personnel, and will have input on the focus of Optimus resources. The partners also will be responsible for creating, defining, and translating Optimus’ move to the Wrigley Building, as well as updating and growing the company’s overall branding and image.
“This is an exciting red-letter day for Optimus,” said the company’s president, Tom Duff. “The appointment of these new partners reflects our desire to have active voices in management from all areas of our company. Our success depends on the willingness and ability of the team to address not only individual departmental responsibilities, but also our collective responsibility for the company as a whole. This new lineup is the perfect partnership to take us into a new era.”
Added partner and EP/managing director Gretchen Praeger, “There’s tons of mutual respect among this group, and we’re excited to begin Optimus’ next chapter together.”
The new partners in Optimus are: creative director Donnie Bauer, editor Nate Cali, executive creative director Mike Ciacciarelli, CFO Jim Cowhey, EP Brian Hrastar, EP/managing director Therese Hunsberger, EP/managing director Lisa Masseur, director of operations Knox McCormac, editor Deb Schimmel, technical director Ken Winke, and EP/managing director Praeger.
