Optimus has bought out partner Craig Leffel, bringing to a close his 18-year tenure at the company, the last three as head of its production arm, ONE at Optimus. Executive producer Lisa Masseur has been promoted to succeed Leffel at the ONE at Optimus helm, according to Tom Duff, president of Optimus.
Meanwhile Leffel has hit the ground running, launching his own Chicago-based venture, Big Spoon Industries, through which he is already packaging projects for clients. Leffel said his departure from Optimus was amicable as reflected in the absence of a no-compete clause, enabling him to continue to operate freely in the production and post sectors.
Leffel first established himself as a colorist, working at Skyview Studios and Editel before joining Optimus once it was acquired by its partners from Anheuser-Busch in 1986. Two years later, Leffel became a partner in Optimus. He was a colorist there for 15 years, moving up to sr. colorist, before shifting over to ONE at Optimus as director of production.
Leffel said that the people at Optimus have always been fair with him and he leaves the company on good terms, albeit sooner than he expected. Leffel noted that as Optimus is adapting to a changing marketplace, part of the restructuring led to the decision to buy out his minority stake in the company.
“I had a great run at Optimus and enjoyed a lot of success there in production and post,” said Leffel. “I was able to develop a lot of different skills and establish relationships with directors, creatives and clients. Now I can bring that skillset to this new chapter in my career.”
Duff said that while Leffel will be competing on occasion with Optimus, there may also be projects which could bring them together again as collaborators, a reunion which Duff looks forward to. “Craig did an incredible job for us over the years, including in his role as head of ONE at Optimus,” assessed Duff. “He’s a mover and a shaker with great connections.”
As for the moniker of his new venture, Leffel explained that words in German and Yiddish that approximate the spelling of his last name mean “spoon” and “ladle,” respectively, leading to his nickname as a youngster being “Big Spoon.” He now hopes to stir things up with his new shop, tapping into diverse talent bases, including freelance directors with whom he has developed relationships over the years.