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    Optimus adds editor Carl Schumacher

    By SHOOTUpdated:No Comments2721 Views
    CHICAGO --

    Editor Carl Schumacher has joined Optimus. A veteran of the Chicago post community, Schumacher brings experience with brands as diverse as the Chicago Cubs, Chicago White Sox, Disney, Indiana University Health, Miller Lite, Oscar Mayer and State Farm for agencies including DDB, Digitas, Leo Burnett, mcgarrybowen and Schafer Condon Carter.

    Most recently, Schumacher was an editor and partner at Conspiracy. Before that, he worked at Cutters in Chicago from 2007 until early this year. At Cutters, Schumacher worked his way up from intern to assistant and then made his way to the editor’s chair in 2010. He earned this relatively quick promotion to editor by working to cut anything and everything he could get his hands on, from commercial client work to videos and short films he did in his own time.

    Optimus EP/managing director Gretchen Praeger said of Schumacher, “He is a great fit for Optimus, especially during this exciting time as we expand our roster and anticipate our move to the Wrigley Building.”

    Production and post house Optimus maintains offices in Chicago, Santa Monica, Calif., and New York.

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    “Sonic the Hedgehog 3” Tops Weekend Box Office

    Sunday, December 22, 2024

    In the holiday season battle of big-budget family movies, Paramount Pictures' "Sonic the Hedgehog 3" sped past the Walt Disney Co.'s "Mufasa: The Lion King" to take the top spot at the box office ahead of the lucrative Christmas corridor in theaters.

    "Sonic the Hedgehog 3" debuted with $62 million in ticket sales over the weekend, according to studio estimates. With strong reviews (86% fresh on Rotten Tomatoes) and a high score from audiences (an "A" on CinemaScore), "Sonic 3" is well positioned to be the top choice in cinemas during the busiest moviegoing period of the year.

    It was telling of some wider trends that "Sonic 3" — made for $122 million — bested one of Disney's top properties. Videogame adaptations, once among the most derided movie genres, have emerged as one of the most dependable box office forces in recent years. The two previous "Sonic" movies together grossed more $700 million worldwide and the third installment appears likely to do better than both of them. A fourth "Sonic" movie is already in development.

    "Mufasa," however, was humbled in its opening weekend, with its $35 million in domestic ticket sales coming in notably shy of expectations . The photorealistic "Lion King" prequel even opened wider than "Sonic 3," launching on 4,100 theaters and gobbling up most IMAX screens, compared with 3,761 locations for "Sonic 3."

    Though "Mufasa's" reviews were poor (56% fresh on Rotten Tomatoes), audiences gave it an "A-" CinemaScore.

    "Sonic 3" nearly doubled the haul for "Mufasa," which cost more than $200 million to make. Disney could look to $87.2 million in international sales to help make up the difference. The third "Sonic" will rollout in most overseas markets in the coming weeks.

    In director Jeff... Read More

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