By David Bauder, Media Writer
NEW YORK (AP) --Cable television networks offer sports, reality, comedy and drama. But what’s selling now is opinionated news.
Sixteen of the 17 most-watched programs on cable last week were either on Fox News Channel or MSNBC, the Nielsen company said. The only exception was coverage of the NBA draft on ESPN.
Three editions of Sean Hannity’s show on Fox were the three most-watched programs. Fox and MSNBC were the two highest-rated cable news networks for the week, and Fox News did better than Fox’s broadcast entertainment network.
For broadcasters, NBC’s “America’s Got Talent” is clearly the summer’s most dominant show, with a margin of more than 4 million viewers over any other program.
Despite the “Talent” head start, CBS was the week’s most popular network in prime time, averaging 4.3 million viewers. NBC had 4.1 million, ABC had 3.4 million, Fox had 2.1 million, Univision had 1.5 million, ION Television had 1.4 million, Telemundo had 1.1 million and the CW had 810,000.
Fox News averaged 2.45 million viewers in primetime. MSNBC had 1.73 million, USA had 1.45 million, ESPN had 1.42 million and HGTV had 1.39 million.
ABC’s “World News Tonight” stayed in first among the evening newscasts with a 7.7 million viewer average. NBC’s “Nightly News” was second with 7.2 million and the “CBS Evening News” had 5.4 million viewers.
Below are primetime viewership numbers compiled by Nielsen for June 18-24. Listings include the week’s ranking and viewership.
1. “America’s Got Talent,” NBC, 11.86 million.
2. “60 Minutes,” CBS, 7.6 million.
3. “Celebrity Family Feud,” ABC, 6.55 million.
4. “World of Dance,” NBC, 6.22 million.
5. “NCIS,” CBS, 5.82 million.
6. “The Big Bang Theory,” CBS, 5.77 million.
7. “The Bachelorette,” ABC, 5.714 million.
8. “Young Sheldon,” CBS, 5.707 million.
9. “Code Black,” CBS, 5.705 million.
10. “Instinct,” CBS, 5.63 million.
11. “Little Big Shots,” NBC, 5.62 million.
12. “The $100,000 Pyramid,” ABC, 5.52 million.
13. “Blue Bloods,” CBS, 4.96 million.
14. “Bull,” CBS, 4.93 million.
15. “Mom,” CBS, 4.6 million.
16. “Elementary,” CBS, 4.54 million.
17. “To Tell The Truth,” ABC, 4.53 million.
18. “Mom” (Monday), CBS, 4.4 million.
19. “America’s Funniest Home Videos,” ABC, 4.37 million.
20. “NCIS: New Orleans,” 4.31 million.
ABC is owned by The Walt Disney Co.; CBS is a division of CBS Corp.; Fox is owned by 21st Century Fox; NBC is owned by NBC Universal.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More