Busch/Budweiser.
PRODUCTION CO.
Atlas Pictures, Santa Monica. Adam Massey, director; Barry Parrell, DP; Sharn Stinson, executive producer; Denny Kennedy, producer. Shot on location in Toronto.
AGENCY
Open Minds, Laguna Beach, Calif. Mark Choate, creative director/copywriter; Kevin Van Fleet, executive producer; Powell Michael, associate creative director/art director; Chris D’Amico, art director; Chris Cruttenden, copywriter; Maile Giles, production assistant.
EDITORIAL
MWP Editorial, Santa Monica. Mike Miller, editor; Ed Borneman, assistant editor; Gary Le Vine, executive producer.
POST
Mixin Pixls, Santa Monica. Mark Dennison, Henry online. Encore Santa Monica (now Riot). Bob Festa, colorist.
AUDIO POST
Margarita Mix de Santa Monica. Rocko, mixer.
MUSIC
Ear to Ear, Santa Monica. Brian Banks, composer.
SOUND DESIGN
MWP Editorial. David Frame, sound designer.
THE SPOT
"Lost Dog" opens on a man walking an annoying poodle. He spies a poster advertising a reward to anyone who can find the pictured lost dog-a spotted Dalmatian-with the reward being a Budweiser. Spurred on by the free Bud, the man takes the poodle and decorates it with spots. He presents the canine to the owner of the missing dog, and before the confused owner can protest, the reward-seeker grabs the Bud from the man and exits the premises. In the :30’s final shot, the man with the lost dog opens his door to reveal a crowd of people thirsty for the reward, each with a spotted hound in tow.
Spot broke May 1.