Busch/Budweiser.
PRODUCTION CO.
Atlas Pictures, Santa Monica. Adam Massey, director; Barry Parrell, DP; Sharn Stinson, executive producer; Denny Kennedy, producer. Shot on location in Toronto.
AGENCY
Open Minds, Laguna Beach, Calif. Mark Choate, creative director/copywriter; Kevin Van Fleet, executive producer; Powell Michael, associate creative director/art director; Chris D’Amico, art director; Chris Cruttenden, copywriter; Maile Giles, production assistant.
EDITORIAL
MWP Editorial, Santa Monica. Mike Miller, editor; Ed Borneman, assistant editor; Gary Le Vine, executive producer.
POST
Mixin Pixls, Santa Monica. Mark Dennison, Henry online. Encore Santa Monica (now Riot). Bob Festa, colorist.
AUDIO POST
Margarita Mix de Santa Monica. Rocko, mixer.
MUSIC
Ear to Ear, Santa Monica. Brian Banks, composer.
SOUND DESIGN
MWP Editorial. David Frame, sound designer.
THE SPOT
"Lost Dog" opens on a man walking an annoying poodle. He spies a poster advertising a reward to anyone who can find the pictured lost dog-a spotted Dalmatian-with the reward being a Budweiser. Spurred on by the free Bud, the man takes the poodle and decorates it with spots. He presents the canine to the owner of the missing dog, and before the confused owner can protest, the reward-seeker grabs the Bud from the man and exits the premises. In the :30’s final shot, the man with the lost dog opens his door to reveal a crowd of people thirsty for the reward, each with a spotted hound in tow.
Spot broke May 1.
Oscar-Nominated Director Sean Wang Joins Park Pictures For Spots, Branded Content
Park Pictures has added director Sean Wang to its roster of talent for representation spanning commercials and branded content. His feature-length debut, Dรฌdi, premiered at the 2024 Sundance Film Festival, where it was acquired by Focus Features and released later that summer to critical acclaim.
Wang is a Taiwanese-American filmmaker hailing from Fremont, Calif., and currently based in Los Angeles. Prior to joining Park Pictures, he was repped by Even/Odd Studios. Often pulling from his lived experiences, Wang can turn hyper-specific story points into universally relatable, memorable moments.
Dรฌdi won the U.S. Dramatic Audience Award and the Special Jury Prize for Best Ensemble Cast at the Sundance Film Festival. His documentary short Nai Nai & Wร i Pรณ premiered at SXSW 2023, where it won the Grand Jury Prize and Audience Award, later earning an Oscar nomination. The film following Wangโs two grandmothers is currently streaming on Disney+ and Hulu. Other films from Wang include the lauded documentary shorts 3,000 Miles, H.A.G.S., and Still Here. As a Google Creative Lab 5 Alumnus, Wang has directed several commercial campaigns for Google that highlighted live captions and teased large news from the tech conglomerate, including an ad that aired during the 2017 Emmy Awards.
Wang said of Park Pictures, โI canโt think of a better artistic home for me as a director. The work that comes out of Park Pictures is incredible, and I admire the work they do in advertising and the documentary and narrative space. Everyone Iโve met there is just as obsessed with making great films as I am, and I look forward to growing my career with them as I move into the commercial space.โ
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