Is the growth of online video cannibalizing TV time? A TV viewing report from eMarketer last week reveals that 42 percent of U.S. adults believe they watch less TV now than they did two years ago, but it may not be attributable to online video because there hasn’t been a huge increase in video viewing. The latest statistics from Leichtman Research Group say four percent of U.S. adults viewed online video daily and 14 percent viewed it once a week in December 2006 compared with four percent and 11 percent in March 2006.
The report also found hesitation about watching long-form video programming on computers, with 68 percent of adults saying they would watch downloaded TV shows and movies on their TVs, but only 45 percent willing to watch them on their computers.
“TV will still likely be the dominant media device for the next several years,” eMarketer concluded, although it projects the number of online video viewers will grow from 107.7 million in 2006 to 157 million in 2010.
Directors Amy+Pilar and Jose Antonio Prat Join Reform School
Boutique content production company Reform has added comedy directing duo Amy+Pilar (Amy York Rubin and Pilar Boehm) and award-winning multicultural director Jose Antonio Prat to its roster for U.S. representation spanning commercials and branded entertainment.
Partners in both life and art, Amy+Pilar are know for their sharp wit and comedic timing. Their synchronicity is evident in a body of work across TV, film and commercials. Prior to joining Reform School, Amy+Pilar had been repped in the ad market by production company Knucklehead.
Amy has directed high-profile comedy sketches featuring stars like Amy Schumer, Kate McKinnon, and Sarah Silverman. On the episodic front, Amy has helmed for series such as Fresh Off the Boat, Casual, Superstore and Angie Tribeca--as well as the pilot for the hit Netflix comedy Dead to Me.
Before joining forces with Amy behind the camera, Pilar was a psychotherapist, a background that informs her ability to create fascinating characters and stage irresistible, nuanced performances. Amy and Pilar’s shared passion for comedy brought them together. Their collaboration began with a Synchrony Bank campaign, starring cult-comedy favorite Maribeth Monroe (Workaholics), and they went on to direct the pilot of the Hulu series Love, Victor. Amy+Pilar’s ad fare also includes spots for Uber’s “Go-Get” campaign and “Shift,” starring Martin Starr.
“We have been fans of Amy and Pilar for a long time,” said Ryan Ennis, executive director at Reform School. “They excel at capturing comedic performances and dialogue. Coming from the TV and L.A. comedy scenes, they’ve built a strong following and collaborated with some of our favorite funny people.... Read More