A study of the online video audience by comScore and Media Contacts, the global interactive media network of Havas Media, released last week, analyzed the frequency and type of video content that is viewed by different kinds of users. It started by labeling users heavy, moderate and light video viewers who watch from 841 minutes all the way down to six minutes per month. The heavy users frequent niche video-sharing sites, while moderate users view specific video content on broadcast TV sites rather than viewing general video-sharing sites.
YouTube is the overall leader among all groups, used by 54 percent of viewers.
The study contrasted online video viewing with TV viewing and found that light video viewers are heavier TV watchers, with 46 percent indicating they watch more than 13 hours of TV per week compared with 39 percent of moderate viewers and 30 percent of heavy viewers.
The study also segemented video viewers into four distinct groups based on the way they consume videos: Content Explorers, On Demanders, Sight & Sounders and Television Devotees. The groups were created “to discover how best to reach and message online different kinds of video viewers,” said Jarvis Mak, VP of research and insight at Media Contacts.
Mak said the research will benefit publishers by “giving them a common way of thinking about the same audience so they can develop their offerings to appeal to different segments.” As for advertisers, “it gives them a tangible way to think about their online video efforts and whether or not they are reaching their audience in the right ways.
“We will reach a point where networks/video publishers are offering their video content in many environments–their own Web sites, at an aggregator like Maven or Veoh, or even a portal. All those environments may show the same content but attach different forms of advertising. Those different forms of advertising will appeal to different segments. So how do advertisers know which sites are best? They need to understand their audience and their preferences.”
Nominees Unveiled For Cinema Audio Society’s 61st Annual Awards
The Cinema Audio Society has unveiled its nominees in seven categories for the 61st Annual CAS Awards for Outstanding Achievement in Sound Mixing 2024.
The 61st CAS Awards will be held on Saturday, February 22, at the Beverly Hilton.
Nominated in the live action motion picture category were the audio teams behind A Complete Unknown, Deadpool & Wolverine, Dune: Part Two, Gladiator II and Wicked.
Animated motion picture nominees were the sound ensembles behind Inside Out 2, Moana 2, Mufasa: The Lion King, The Wild Robot and Wallace & Gromit: Vengeance Most Fowl.
As previously announced, multi-award-winning sound mixer Tod A. Maitland CAS (A Complete Unknown, West Side Story, Joker), will be honored with the CAS Career Achievement Award. In addition, visionary filmmaker Denis Villeneuve (Dune: Part Two, Blade Runner 2049, Arrival) will receive the Cinema Audio Society’s Filmmaker Award.
The CAS Award nominees highlight the outstanding contributions of sound mixers, recognizing excellence in the specialized craft of sound mixing for both film and television. Each year, accomplished CAS members—who possess extensive expertise in the art and science of sound—carefully review hundreds of projects to ensure the nominees truly reflect excellence in sound mixing in Motion Picture and Television entertainment.
“2024 was a year of remarkable achievements in the sound community, with exceptional talent on display across every category,” said CAS president Peter Kurland. “The innovation and artistry of these sound mixers continue to elevate the craft, and the upcoming awards will be a celebration of the outstanding contributions made this year. Congratulations to... Read More