eMarketer projects online spending will jump from $21.4 billion in 2007 to $27.5 billion in 2008. “With money tight, marketing executives will continue to gravitate toward the Internet, looking for more measurable ad formats to buttress their positions,” it said in a report released Thursday.
The report covered many areas of online advertising, including video. David Hallerman, an eMarketer senior analyst, said, “The array of video available online will jump dramatically both from professional content producers, such as TV networks and from the growing panoply of amateurs. Various large online video players, such as Google, Microsoft and the TV networks, will fortify their video offerings by buying small ad related companies.”
The growth in social networking was also covered. Debra Aho Williamson, a senior analyst, said, “About 44 percent of U.S. consumers will use social networking at least once a month. U.S. spending on social networks will climb to nearly $1.6 billion in 2008, up from $920 million in 2007. Although targeted advertising is getting the lion’s share of attention and will continue to be a hot button in 2008, other forms of social network marketing, such as search advertising and widgets will draw increased marketer interest.”
As for mobile, John du Pre Gauntt, a senior analyst, said “Mobile marketing will execute its first million dollar-plus campaign and local mobile search will become a huge battleground among Web giants, mobile operators and local directory publishers.”
The online role in the presidential election was also covered. Paul Verna, a senior analyst, said, “YouTube plays a decisive role in the 2008 U.S. presidential election, by airing user-submitted clips that seal the fate of a leading candidate or setting the tone of the campaign through the site’s series of sponsored debates.”
Oscar Nominees Delve Into The Art Of Editing At ACE Session
You couldn’t miss Sean Baker at this past Sunday’s Oscar ceremony where he won for Best Picture, Directing, Original Screenplay and Editing on the strength of Anora. However, earlier that weekend he was in transit from the Cesar Awards in Paris and thus couldn’t attend the American Cinema Editors (ACE) 25th annual panel of Academy Award-nominated film editors held at the Regal LA Live Auditorium on Saturday (3/1) in Los Angeles. While the eventual Oscar winner in the editing category was missed by those who turned out for the ACE “Invisible Art, Visible Artists” session, three of Baker’s fellow nominees were on hand--Dávid Jancsó, HSE for The Brutalist; Nick Emerson for Conclave; and Myron Kerstein, ACE for Wicked. Additionally, Juliette Welfling, who couldn’t appear in person due to the Cesar Awards, was present via an earlier recorded video interview to discuss her work on Emilia Pérez. The interview was conducted by ACE president and editor Sabrina Plisco, ACE who also moderated the live panel discussion. Kerstein said that he was the beneficiary of brilliant and generous collaborators, citing, among others, director Jon M. Chu, cinematographer Alice Brooks, and visual effects supervisor Pablo Helman. The editor added it always helps to have stellar acting performances, noting that hearing Cynthia Erivo, for example, sing live was a revelation. Kerstein recalled meeting Chu some eight years ago on a “blind Skype date” and it was an instant “bromance”--which began on Crazy Rich Asians, and then continued on such projects as the streaming series Home Before Dark and the feature In The Heights. Kerstein observed that Chu is expert in providing collaborators with... Read More