ONE at Optimus, the live-action production arm of post house Optimus, has promoted Joe Tipre to producer and Sarah Slevin to associate producer.
Tipre has come up the ONE at Optimus ranks from production intern to production assistant, associate producer and now producer. His line producer credits include work for Jose Cuervo out of Crispin Porter+Bogusky, Boulder, Colo., and Allstate via Leo Burnett, Chicago. His associate producer endeavors span AT&T for Rodgers Townsend/DDB St. Louis, the Museum of Science & Industry for Hoffman York, Chicago, and Lasikplus via Fathom Communications, Chicago. Tipre also collaborated directly with Pitchford to produce original content for the Pitchfork Music Festival.
Slevin broke in at Optimus, serving in such capacities as intern and online assistant (to editor Ed Nichols) before shifting over to ONE at Optimus as an assistant producer prior to being promoted to associate producer. She has had gigs as a producer on Suave for Ogilvy & Mather, Chicago, and line producer for Sears Craftsman out of Young & Rubicam, Chicago.
“There aren’t many places that give you the opportunity to gain experience in such a short time in both post-production and production,” commented Slevin. “I feel like I’ve found my home in production at ONE.”
Optimus maintains offices in Chicago and Santa Monica, serving as a one-stop shop with a full suite of creative services, including production, editing, film transfer, color correction, visual effects and design, audio mixing and finishing. ONE encompasses all production services from shoot through post.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More