The One Club for Creativity is now looking for agencies, brands and diverse young creatives to participate in the next phase of its Mentor & Creative free online global mentorship initiative for winter 2021.
The global program connects aspiring creatives with mentors at One Club corporate member agencies and brands around the world for six weeks of working on briefs and receiving one-on-one professional guidance, career advice and portfolio reviews from top agency creatives and recruiters.
The latest version of the program, running February 1-March 12, 2021, follows the fall 2020 installment where a diverse group of 109 young creatives–65% BIPOC, 60% women, 26% Black–received online mentorship at 20 leading agencies and brands. The program originally kicked off last summer with 97 young creatives–61% women, 44% BIPOC, 15% Black–from 13 countries receiving mentorship from 15 offices of One Club corporate member agencies.
Past agency and brand mentors include 160over90 New York, BBDO New York, Dentsu Mcgarrybowen in both New York and San Francisco, Edelman New York, Facebook New York, FCB Inferno London, FCB Toronto, Garrand Moehlenkamp Portland, Goodby, Silverstein & Partners San Francisco, Google New York, MullenLowe Boston and New York, Ogilvy New York, Publicis Seattle, The Republik Raleigh, Serviceplan Munich, Venables Bell & Partners San Francisco, VMLY&R Chicago, Wieden+Kennedy New York, Wunderman Thompson New York and Zambezi Los Angeles.
Agencies and brands from around the world interested in serving as mentors this Winter can find more information here. Deadline for young creatives to apply is January 22, 2021.
At a time when many industry internship programs were canceled due to the pandemic, The One Club extended its commitment to helping the next generation of diverse creatives enter the industry by transforming its in-person, multi-city Intern & Creative networking events into this new ongoing global online initiative.
“The pandemic made it extremely difficult for young creatives to get their foot in the door,” said Kevin Swanepoel, CEO, The One Club. “We transformed this program to help agencies and brands continue to provide valuable mentorship to the next generation of creative talent, and get them first-look at young people they might want to hire.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More