Adding four names to its notable list of legends in advertising and design, The One Club for Art & Copy will induct Steve Hayden, Martin Puris, Jim Riswold and John Webster into the Creative Hall of Fame at a black-tie event on January 22 in New York City.
“Induction to The One Club Creative Hall of Fame is the rarest of honors, a lifetime achievement, one bestowed upon individuals whose contributions to our industry have had the power to lift brands and change the culture,” said Mary Warlick, CEO at The One Club.
Hayden made advertising history at Chiat/Day Los Angeles, together with Lee Clow as co-creators of the memorable “1984” commercial for Apple Computer. As chairman of BBDO West, Hayden continued a decade of award-winning work for Apple Computer. He joined Ogilvy New York in 1994 to head the IBM account. Under his leadership the agency changed the perception of IBM and gave voice to the company as a leader in technology. He led the team that launched the important e-business campaign, among others. As an early advocate of integrated communications, Hayden transformed Ogilvy’s brand-focused approach to a much broader 360-degree brand stewardship. He has contributed to award-winning campaigns at Ogilvy for American Express, Kodak, Motorola and Dove, including the groundbreaking “Real Women Campaign.”
Puris founded his agency Ammirati & Puris together with Ralph Ammirati in 1973. The two had worked together on award-winning work for Fiat at Carl Ally, Inc. Puris’ classic line for BMW,”The Ultimate Driving Machine” still defines the luxury car today, over 30 years later. Puris wrote “The Antidote for Civilization” for Club Med, a campaign that changed the look and feel of the whole travel category. His campaign for UPS, “We Run the Tightest Ship in the Shipping Business,” reinforced the brand’s commitment to efficiency. Puris also maintained the integrity of well-crafted, intelligent advertising for such clients as RCA, Schweppes, Nikon, Compaq, Burger King, Sony, Aetna, and Reebok.
Riswold has spent his professional career at Wieden+Kennedy creating memorable and effective campaigns foremost for Nike. His commercials “Bo Knows”‘ “Hello World” featuring Tiger Woods”; and the work that paired Michael Jordan and Spike Lee as Mars Blackmon defined a new era in advertising and entertainment, as well as selling shoes. After leaving the agency Riswold worked as a full-time artist, creating a series of whimsical prints featuring historically taboo figures such as Mao, Mussolini and Hitler. Riswold returned to work at Wieden+Kennedy where he heads the agency’s experiential ad school W+K 12.
Webster (1934-2006) will be honored posthumously for his brilliant career as a writer and director of British television commercials. Although his name was never on the door, Webster was one of the founders of Boase Massimi Pollitt (BMP) and his iconic work for Cadbury’s Smash Martians, Jack Dee for John Smith’s Bitter, and the Guardian’s, “Points of View,” among others, defined the agency’s creative output. Webster’s work in television is part of the reason British advertising is held in such high regard worldwide, and he has been an inspiration for two generations of creative talent.
The One Club also will induct Richard Wilde, chair, BFA Advertising and Graphic Design Department, School of Visual Arts, into the Educator’s Hall of Fame. Having built the dynamic department and expanded the field of visual communications during his 40-plus year tenure at the college, today he is considered to be one of the grand masters in design education. Wilde joins Robert Lawton in the Educators Hall of Fame as its second inductee.
For more information on The One Club Creative Hall of Fame, visit: www.oneclub.org/oc/hall-of-fame/
Director Lucrecia Signs With PRETTYBIRD For Her 1st U.S. Representation
PRETTYBIRD, the production company helmed by Paul Hunter, Kerstin Emhoff, and Ali Brown, has added award-winning filmmaker Lucrecia to its roster for U.S. commercial and music video representation. This marks the director’s first representation in the U.S. market.
Lucrecia has been signed to PRETTYBIRD UK since 2021, soon after winning UKMVA’s Best Pop Newcomer award for her Tarantino-esque music video for rapper/singer-songwriter Ashnikko--which the director pitched, prepped, and shot in only four days. Since joining PRETTYBIRD UK, Lucrecia has quickly made a name for herself. Her striking narratives, combined with a hyper-real aesthetic and iconic world creation, have been the centerpieces of her filmmaking and photography.
Her work has gone viral on more than one occasion. Her commercial for bibigo, “Live Delicious,” was widely admired and even recreated on an episode of Jimmy Kimmel. She has won awards from Kinsale Shark, Creative Circle, and UKMVA, as well as recognition at the Cannes Lions Young Directors Awards and Ciclope Awards.
Candice Dragonas, VP, talent strategy/executive producer PRETTYBIRD US, said of Lucrecia, “She brings a uniquely stylish approach to storytelling with the perfect splash of humor and playfulness. I admire her extreme passion for her craft and the drive to create at the top of her game.”
In addition to Lucrecia’s cinematic visual aesthetic, she routinely engages in another unique form of self-expression: nail art. She has had everything from whipped cream and cherries to chrome flames adorning her nails.
At PRETTYBIRD, Lucrecia joins a roster of filmmakers including Academy Award-winning duo Daniels (Everything Everywhere All At Once), A.V. Rockwell (A Thousand... Read More