Wondros Collective has added beauty and lifestyle director/photographer Ondrea Barbe to its roster for U.S. representation spanning commercials, branded content and music videos.
Over the past 20 years, Barbe has used her still photography and filmmaking skills to celebrate the female experience–from inspiring stories of breast cancer survivors to advertising campaigns encouraging self-love and acceptance. Barbe skillfully and honestly captures and conveys the inner strength and genuine beauty of women, and strives to highlight the many different expressions of female empowerment for the promotion of positive social change. She has collaborated on memorable campaigns for Bobbi Brown Cosmetics, Dove, Procter & Gamble Breast Cancer awareness and the NFL, Trish McEvoy books, as well as People Magazine’s annual “I Lost Half My Weight” covers.
Barbe’s client list includes L’Oreal, Garnier, Olay, Clinique, Pantene, Target, Aveeno, Jane Iredale, Mary Kay, P&G, Origins, Elizabeth Arden, Alcon, Acuvue, Roc, Rimmel, Clearasil, and Lenscrafters. She has created promo movie posters for The Real L Word for Showtime, The New Adventures of Old Christine, starring Julia Louis-Dreyfus for Warner Bros Publicity, and Sex in the City 2, just to name a few. Her celebrity clients include Meryl Streep, Tina Fey, Sigourney Weaver, Mariah Carey, Amanda Seyfried, Rita Ora, Amy Adams, Sarah Jessica Parker, Kristen Bell, Salma Hayek and Sally Field.
“Ondrea is a prolific beauty and lifestyle director and photographer who captures the true essence of her subjects, primarily women,” commented Danielle Peretz, sr. executive producer at Wondros Collective. “Ondrea has a deep sense of the endless dimensions of womanhood, and cares deeply about humanity and our planet. Ondrea brings everything to her work. She immerses herself fully into each project.”
Barbe said, “I have always wanted to make ‘feelings’ visual–to create imagery that touches people and speaks to them, awakening in them something they have already known but maybe were never able to articulate. I think art, photography and film can do this for people, open doors to your heart. With leaders like (director) Jesse Dylan and Danielle Peretz, Wondros Collective is a company with an open heart–a collective of thinkers and creators who want to leave the world better than how they found it. This is why I am so excited to be a part of this collective!”
Barbe is currently in postproduction on her first feature-length documentary, Constant Fleeting. Filmed and photographed over a period of 10 years, Constant Fleeting utilizes vérite family footage, photographs, audio recordings and collage to interrogate the themes of motherhood, marital abuse, alcoholism, forgiveness, and death with wrenching complexity and redemption.
Barbe has been working independently in recent years. Some time back, she was handled in the ad arena by A Very Small Office. She now joins a directorial roster at Wondros Collective which includes Dylan, The Cronenweths, Lee Farber, Stephan Malik, Tamika Miller, Riess|Hill and Lacey Uhlemeyer.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More