CLIENT
ARCO/ampm.
PRODUCTION CO.
Smuggler, Beverly Hills, Calif.
Happy, director; Matthew Libatique, DP; Patrick Milling Smith and Brian Carmody, executive producers; Joby Barnhart, head of production; Nina Huang, producer. Shot on location in Los Angeles.
AGENCY
Ogilvy & Mather, Culver City, Calif.
Rick Roth, president, Ogilvy Los Angeles/worldwide managing director; Dan Burrier, chief creative officer; Gavin Milner, executive creative director; Grant Holland, creative director; Mark Peters, art director; Gregory Lane, copywriter; Julie Salik, director of broadcast production; Nicole Visram, producer.
EDITORIAL
Chrome, Santa Monica.
Nick Lofting, editor; Robb Hoffman, assistant editor; Deanne Mehling,
executive producer; Cristina Matracia, producer.
POST
R!OT, Santa Monica.
Kiki Chansamone, compositor.
The Syndicate, Santa Monica.
Beau Leon, colorist.
VISUAL EFFECTS
Framestore NY.
Stephane Ellender, visual effects artist; Abby Orchard, producer.
AUDIO POST
POP Sound, Santa Monica.
Peter Rincon, mixer.
MUSIC/SOUND DESIGN
Human, New York.
Andy Bloch, Gareth Williams, Morgan Visconti, Lindsay Jehan, Sloan Alexander and Gordon Minette, composers/sound designers; Marc Altschuler, executive producer.
THE SPOTS
Three :30s present stories of some of ampm’s more obsessive customers and suggest that for some people, a trip to the convenience store can be a spiritual odyssey. "Cravings" shows a man who confesses to a kind of post-modern ennui as he wanders streets and fields in his bathrobe. Enlightenment arrives in the form of an ampm Orange Juicy Whip. In "Store Wins," a man is mystified about his inability to leave an ampm without buying more than he intended. "Carnivore" features a woman pondering the struggle of her primitive ancestors to reach the top of the food chain while on a trip to buy a hot dog and a Slim Jim. The spots end with the tag, "Too much good stuff."
Spots broke in July.
