“The Campaign For Real Beauty,” Ogilvy & Mather, Chicago’s breakthrough creative in which everyday full-figured women rather than thin fashion models define and represent beauty, took the top honor, the Grand Effie, at the 38th annual Effie Awards ceremony in New York. The Effie competition honors the most significant achievement in marketing communications: Effectiveness.
“The Dove campaign was the clear Grand Effie winner. It is a successful campaign rooted in a powerful human and cultural insight: that beauty has heretofore been defined by the media and is actually defined much differently by real women,” said Ty Montague, chair of the 2006 Grand Effie judging panel, and chief creative officer/co-president of JWT New York.
Indeed Dove’s “Real Beauty” integrated campaign (TV, print, Web, outdoor, PR) struck a responsive chord in both men and women. It encompassed such TV ad fare as “Anthem” directed by Jeff Preiss of Epoch Films, bicoastal and London.
“The Campaign For Real Beauty” headed a field of top scoring Gold Effie winners such as Cingular’s “Raising The Bar” campaign from BBDO New York (a centerpiece spot being “Road Trip” directed by Lance Acord of Park Pictures, New York), and CareerBuilder.com’s “Working With Monkeys” out of Cramer-Krasselt, Chicago (directed by Bryan Buckley of bicoastal/international Hungry Man).
The Effie Awards introduced three new categories this year: Anything Goes (innovation, creativity and content in the face of a small budget); Media Strategy (outstanding effectiveness driven by a media idea); and Third Screen (marketing using a mobile hone as a main media channel).
Goodby, Silverstein & Partners, San Francisco, won a Third Screen Gold Effie for its “Curious Britney Spears” campaign on behalf of client Elizabeth Arden.
Copping a Media Strategy Gold Effie was Leo Burnett Detroit, GM Planworks and Vigilante for the Pontiac-GMC Division “G6 Launch” campaign.
And WongDoody, Seattle, garnered an Anything Goes Gold Effie for Tully’s Coffee Corporation’s “Tully’s 3:21 Wake-Up Call” campaign.
For a full rundown of Effie winners, visit effie.org.
“Overnight Success” Has Been More Than A Decade In The Making For Meghann Fahy and Eve Hewson
Meghann Fahy and Eve Hewson, two of the stars of Netflix's whodunit "The Perfect Couple," have news for you if you want to call them breakouts: They've been working in this business for more than a decade.
Fahy made her TV debut in 2009 in an episode of "Gossip Girl." Hewson's first big film role was in 2011's "This Must Be the Place." They do concede, however, that it's recent TV roles — "The White Lotus" for Fahy and "Bad Sisters" for Hewson — that have led to new frontiers of opportunity.
Susanne Bier, who directed "The Perfect Couple," says both Fahy and Hewson are "going to be big stars."
"They certainly have proper, profound star quality, Both of them in very different ways," Bier says. "Both are incredibly creative, incredibly smart, and also have a impressive insight as to who they are. You can be a great actor or actress and not necessarily really know who you are yourself. And they do."
Hewson, 33, whose dad is U2 front man Bono, may have grown up in a famous family but she's now in demand in her own right. She will next be seen in a second season of "Bad Sisters, " out in November. She's in Noah Baumbach's next film, alongside Adam Sandler, George Clooney and Riley Keough. She's also been cast in Steven Spielberg's next production and is set to star opposite Murray Bartlett in a racing series for Hulu.
Fahy, 34, is in production on a limited series with Julianne Moore and Milly Alcock called "Sirens," written by Molly Smith Metzler ("Maid") for Netflix. She also has two films in the can with Josh O'Connor ("The Crown," "Challengers") and Brandon Sklenar ("It Ends With Us").
The two actors spoke candidly about this phase of their careers. This interview has been condensed for clarity and... Read More