“The Campaign For Real Beauty,” Ogilvy & Mather, Chicago’s breakthrough creative in which everyday full-figured women rather than thin fashion models define and represent beauty, took the top honor, the Grand Effie, at the 38th annual Effie Awards ceremony in New York. The Effie competition honors the most significant achievement in marketing communications: Effectiveness.
“The Dove campaign was the clear Grand Effie winner. It is a successful campaign rooted in a powerful human and cultural insight: that beauty has heretofore been defined by the media and is actually defined much differently by real women,” said Ty Montague, chair of the 2006 Grand Effie judging panel, and chief creative officer/co-president of JWT New York.
Indeed Dove’s “Real Beauty” integrated campaign (TV, print, Web, outdoor, PR) struck a responsive chord in both men and women. It encompassed such TV ad fare as “Anthem” directed by Jeff Preiss of Epoch Films, bicoastal and London.
“The Campaign For Real Beauty” headed a field of top scoring Gold Effie winners such as Cingular’s “Raising The Bar” campaign from BBDO New York (a centerpiece spot being “Road Trip” directed by Lance Acord of Park Pictures, New York), and CareerBuilder.com’s “Working With Monkeys” out of Cramer-Krasselt, Chicago (directed by Bryan Buckley of bicoastal/international Hungry Man).
The Effie Awards introduced three new categories this year: Anything Goes (innovation, creativity and content in the face of a small budget); Media Strategy (outstanding effectiveness driven by a media idea); and Third Screen (marketing using a mobile hone as a main media channel).
Goodby, Silverstein & Partners, San Francisco, won a Third Screen Gold Effie for its “Curious Britney Spears” campaign on behalf of client Elizabeth Arden.
Copping a Media Strategy Gold Effie was Leo Burnett Detroit, GM Planworks and Vigilante for the Pontiac-GMC Division “G6 Launch” campaign.
And WongDoody, Seattle, garnered an Anything Goes Gold Effie for Tully’s Coffee Corporation’s “Tully’s 3:21 Wake-Up Call” campaign.
For a full rundown of Effie winners, visit effie.org.
Supreme Court Seems Likely To Uphold A Law That Could Force TikTok To Shut Down On Jan. 19
The Supreme Court on Friday seemed likely to uphold a law that would ban TikTok in the United States beginning Jan. 19 unless the popular social media program is sold by its China-based parent company.
Hearing arguments in a momentous clash of free speech and national security concerns, the justices seemed persuaded by arguments that the national security threat posed by the company's connections to China override concerns about restricting the speech either of TikTok or its 170 million users in the United States.
Early in arguments that lasted more than two and a half hours, Chief Justice John Roberts identified his main concern: TikTok's ownership by China-based ByteDance and the parent company's requirement to cooperate with the Chinese government's intelligence operations.
If left in place, the law passed by bipartisan majorities in Congress and signed by President Joe Biden in April will require TikTok to "go dark" on Jan. 19, lawyer Noel Francisco told the justices on behalf of TikTok.
At the very least, Francisco urged, the justices should enter a temporary pause that would allow TikTok to keep operating. "We might be in a different world again" after President-elect Donald Trump takes office on Jan. 20. Trump, who has 14.7 million followers on TikTok, also has called for the deadline to be pushed back to give him time to negotiate a "political resolution." Francisco served as Trump's solicitor general in his first presidential term.
But it was not clear whether any justices would choose such a course. And only Justice Neil Gorsuch sounded like he would side with TikTok to find that the ban violates the Constitution.
Gorsuch labeled arguments advanced by the Biden administration' in defense of the law a... Read More