Creative directors Olivier Aumard and Nicolas Lautier have been elevated to executive creative directors at BETC Paris.
Stephane Xiberras, president and chief creative officer of BETC France, commented, “Talent, innovation, quality and creativity are the hallmarks of BETC since its inception. Each with their own style, Olivier and Nicolas perfectly embody these values that they bring to life through a personal approach that is equally humble, humane and passionate.”
After attaining an undergrad degree at Sorbonne and a masters degree at Science-Po Lille, Aumard started his creative career at lachose in 2008. He then moved to Buenos Aires at Madre (Mother Advertising Group) for three years. On his return to France, he landed at Fred&Farid, his home for two years before becoming a television writer at Sovage production company where he had the chance to write for the popular TV Show, Le Grand Journal.
Aumard joined BETC in 2016, working on many different accounts, first as copywriter and then creative director, especially on Bouygues Telecom and Lacoste. He won a Cannes Lions Film Grand Prix in 2021 (among many other accolades) for Lacoste.
In the span of his career, Aumard has won more than 200 international awards, including Grand Prix (Cannes Lions, LIA Awards, Eurobest), and 23 Lions at Cannes, 16 Pencils at the D&AD Awards and 19 Clio Awards. In 2020, Aumard was named Copywriter of the Year at the French Art Directors Club.
Nicolas Lautier
Lautier started his career in 2006 at Fred&Farid as copywriter. After three years working on accounts such as Diesel, Wrangler, Orangina and adidas Originals. Lautier joined Ogilvy Paris under the creative direction of Chris Garbutt.
During seven years at Ogilvy, Lautier worked on French and international brands such as Perrier, Coca-Cola, Scrabble, Ford, Jean-Paul Gaultier, Allianz, Tic-Tac and Netflix. During this period, he was named in 2013 Best Creative Under 30 in the World by Young Guns. The following year, Ogilvy was the Agency of the Year at the D&AD Awards. Lautier was promoted to creative director at Ogilvy on the Netflix and Coca-Cola accounts.
Lautier joined BETC in 2016 as creative director, working on brands such as Decathlon, Citroën and CANAL+. He has thus far won more than 200 awards, including 25 Cannes Lions, five D&AD Awards, and eight LIA honors.
Rom-Com Mainstay Hugh Grant Shifts To The Dark Side and He’s Never Been Happier
After some difficulties connecting to a Zoom, Hugh Grant eventually opts to just phone instead.
"Sorry about that," he apologizes. "Tech hell." Grant is no lover of technology. Smart phones, for example, he calls the "devil's tinderbox."
"I think they're killing us. I hate them," he says. "I go on long holidays from them, three or four days at at time. Marvelous."
Hell, and our proximity to it, is a not unrelated topic to Grant's new film, "Heretic." In it, two young Mormon missionaries (Chloe East, Sophie Thatcher) come knocking on a door they'll soon regret visiting. They're welcomed in by Mr. Reed (Grant), an initially charming man who tests their faith in theological debate, and then, in much worse things.
After decades in romantic comedies, Grant has spent the last few years playing narcissists, weirdos and murders, often to the greatest acclaim of his career. But in "Heretic," a horror thriller from A24, Grant's turn to the dark side reaches a new extreme. The actor who once charmingly stammered in "Four Weddings and a Funeral" and who danced to the Pointer Sisters in "Love Actually" is now doing heinous things to young people in a basement.
"It was a challenge," Grant says. "I think human beings need challenges. It makes your beer taste better in the evening if you've climbed a mountain. He was just so wonderfully (expletive)-up."
"Heretic," which opens in theaters Friday, is directed by Scott Beck and Bryan Woods, co-writers of "A Quiet Place." In Grant's hands, Mr. Reed is a divinely good baddie — a scholarly creep whose wry monologues pull from a wide range of references, including, fittingly, Radiohead's "Creep."
In an interview, Grant spoke about these and other facets of his character, his journey... Read More