By Lindsey Bahr, AP Film Writer
M. Night Shyamalan's "Old" easily won a slower weekend at the North American box office, while the G.I. Joe pic "Snake Eyes" lived up to its name.
Although both fresh offerings from major studios, moviegoers turned out in modest numbers on a weekend where there was the notable distraction of the Olympics as well as rising concerns about the delta variant.
Universal on Sunday said that "Old" grossed an estimated $16.5 million. Paramount's "Snake Eyes" origin story brought in an estimated $13.4 million in ticket sales.
While not wildly far apart in grosses, "Snake Eyes," starring Henry Golding as the warrior-in-training, cost significantly more with a reported $88 million price tag, excluding advertising.
Meanwhile "Old," starring Gael GarcĂa Bernal and Vicky Krieps as the heads of a family whose tropical vacation turns into a horror when they begin to rapidly age, was independently financed for around $18 million. Including international grosses, "Old," which is based on the graphic novel "Sandcastle," grossed $23 million worldwide in its first weekend.
"It's an extraordinary debut," said Jim Orr, Universal's head of distribution. "M. Night Shyamalan is an amazing filmmaker and one of the best in the industry."
Orr said he also expects "Old" will continue to play well in the coming weeks.
Neither audiences nor critics reviewed the two new films especially well. "Old" has a 52% on Rotten Tomatoes and got a C+ CinemaScore, while "Snake Eyes" is currently at 42% on Rotten Tomatoes with a B- CinemaScore, which historically does not bode well for long-term potential.
Disney and Marvel's "Black Widow" crept ahead to third place with $11.6 million, bringing its global total to $314.9 million, while last week's No. 1 film "Space Jam: A New Legacy" grossed $9.6 million, down 69% from last weekend. Both are available to watch at home too: "Space Jam" is streaming on HBO Max, while Disney+ subscribers can rent "Black Widow" for $30.
"This is part of the natural ebb and flow of the box office as we are still on the road to recovery. " said Paul Dergarabedian, the senior media analyst for Comscore. "You're going to have bigger weekends, and you're going to have smaller weekends. It's still an unusual marketplace."
The entire North American box office weekend generated around $68 million in revenue, according to Comscore. It's a far cry from just three weeks ago when "Black Widow" alone made $80 million.
But, Dergarabedian said, it's also worth noting where the box office was a year ago when drive-ins were the only option and the weekend grosses totaled just $746,000.
"How much the industry has recovered over the course of one year is nothing short of astounding," Dergarabedian said. "We're in a really good spot and next weekend, when 'Jungle Cruise' opens, should be a solid weekend as well."
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Where available, the latest international numbers for Friday through Sunday are also included. Final domestic figures will be released Monday.
1. "Old," $16.5 million.
2. "Snake Eyes," $13.4 million.
3. "Black Widow," $11.6 million.
4. "Space Jam: A New Legacy," $9.6 million.
5. "F9," $4.7 million.
6. "Escape Room: Tournament of Champions," $3.4 million.
7. "The Boss Baby: Family Business," $2.7 million.
8. "The Forever Purge," $2.3 million.
9. "A Quiet Place Part II," $1.3 million.
10. "Roadrunner: A Film About Anthony Bourdain," $830,000.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More