By Lindsey Bahr, AP Film Writer
M. Night Shyamalan's "Old" easily won a slower weekend at the North American box office, while the G.I. Joe pic "Snake Eyes" lived up to its name.
Although both fresh offerings from major studios, moviegoers turned out in modest numbers on a weekend where there was the notable distraction of the Olympics as well as rising concerns about the delta variant.
Universal on Sunday said that "Old" grossed an estimated $16.5 million. Paramount's "Snake Eyes" origin story brought in an estimated $13.4 million in ticket sales.
While not wildly far apart in grosses, "Snake Eyes," starring Henry Golding as the warrior-in-training, cost significantly more with a reported $88 million price tag, excluding advertising.
Meanwhile "Old," starring Gael GarcĂa Bernal and Vicky Krieps as the heads of a family whose tropical vacation turns into a horror when they begin to rapidly age, was independently financed for around $18 million. Including international grosses, "Old," which is based on the graphic novel "Sandcastle," grossed $23 million worldwide in its first weekend.
"It's an extraordinary debut," said Jim Orr, Universal's head of distribution. "M. Night Shyamalan is an amazing filmmaker and one of the best in the industry."
Orr said he also expects "Old" will continue to play well in the coming weeks.
Neither audiences nor critics reviewed the two new films especially well. "Old" has a 52% on Rotten Tomatoes and got a C+ CinemaScore, while "Snake Eyes" is currently at 42% on Rotten Tomatoes with a B- CinemaScore, which historically does not bode well for long-term potential.
Disney and Marvel's "Black Widow" crept ahead to third place with $11.6 million, bringing its global total to $314.9 million, while last week's No. 1 film "Space Jam: A New Legacy" grossed $9.6 million, down 69% from last weekend. Both are available to watch at home too: "Space Jam" is streaming on HBO Max, while Disney+ subscribers can rent "Black Widow" for $30.
"This is part of the natural ebb and flow of the box office as we are still on the road to recovery. " said Paul Dergarabedian, the senior media analyst for Comscore. "You're going to have bigger weekends, and you're going to have smaller weekends. It's still an unusual marketplace."
The entire North American box office weekend generated around $68 million in revenue, according to Comscore. It's a far cry from just three weeks ago when "Black Widow" alone made $80 million.
But, Dergarabedian said, it's also worth noting where the box office was a year ago when drive-ins were the only option and the weekend grosses totaled just $746,000.
"How much the industry has recovered over the course of one year is nothing short of astounding," Dergarabedian said. "We're in a really good spot and next weekend, when 'Jungle Cruise' opens, should be a solid weekend as well."
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Where available, the latest international numbers for Friday through Sunday are also included. Final domestic figures will be released Monday.
1. "Old," $16.5 million.
2. "Snake Eyes," $13.4 million.
3. "Black Widow," $11.6 million.
4. "Space Jam: A New Legacy," $9.6 million.
5. "F9," $4.7 million.
6. "Escape Room: Tournament of Champions," $3.4 million.
7. "The Boss Baby: Family Business," $2.7 million.
8. "The Forever Purge," $2.3 million.
9. "A Quiet Place Part II," $1.3 million.
10. "Roadrunner: A Film About Anthony Bourdain," $830,000.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More