In a breaking campaign highlighting the Old Spice Fresh Collection–a line of deodorant, body spray and body wash all inspired by scents from some of the freshest places on earth like Cypress, Denali, Matterhorn, Komodo and Fiji–the iconic ‘the man your man could smell like” spokesman resurfaces, literally, from beach sand in a TV :15 titled “Fiji,” which debuted on air today.
In the spot, we first see a beautiful beach setting and from the sand rises “the man”–played by Isaiah Mustafa–who asks, “Does the fresh scent of Fiji make your man smell like a never ending tropical rain forest? A personalized love song melody? [He now holds a guitar.] A romantic puppy surprise? [The guitar opens to reveal a pair of cute puppy dogs].”
To all those self-asked queries, he answers, “Yes.”
An end tag then introduces us to the Old Spice Fiji product line.
The :15 was directed by Tom Kuntz of MJZ for Wieden+Kennedy, Portland, Ore.
The W+K team included creative directors Jason Bagley and Eric Baldwin, copywriters/art directors Eric Kallman and Craig Allen, producer Corey Bartha, executive creative directors Mark Fitzloff and Susan Hoffman, and executive producer Ben Grylewicz.
The DP was Neil Shapiro. Jeff Scruton and Scott Kaplan exec produced and produced, respectively, for MJZ.
VFX house was The Mill Los Angeles, with an ensemble that included Flame artist/shoot supervisor and 2D lead artist Phil Crowe, VFX producer Arielle Davis, exec producer Sue Toryan, 3D lead artist Mike Panov, 2D artists Andy Bate, Gizmo Rivera, Becky Porter, Steve Cokonis, Zack Linkow, Nick Taylor, Billy Higgins, Gavin Camp and Narbeh Mardirossian, 3D artist Yorie Kumalasari, matte painter Andy Wheater, Kink Sanders of the art department, and previz and shoot supervisor Gregg Lkomski.
Editor was Carlos Arias of Rock Paper Scissors, with Angela Dorian serving as post producer.
Colorist was Stefan Sonnenfeld of Company 3.
Stimmung‘s Zach Ships and Gus Koven were composer and sound designer, respectively. Jack Catlin produced for stimmung
Mark Meyuhas of Lime was the audio post mixer.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More