Liz Taylor has been named global chief creative officer at Ogilvy. She will be responsible for overseeing Ogilvy’s creative product across 132 offices in 83 countries and spanning its five business units: Advertising, PR, Experience, Health, and Growth & Innovation. This appointment comes as Piyush Pandey takes on a new role as chairman of global creative at Ogilvy and continues to serve as chairman of Ogilvy India. Joe Sciarrotta will partner with Taylor in his role as deputy global CCO.
Most recently, Taylor served as global chief creative officer for Leo Burnett and CCO for Publicis Communications North America. There she was a founding partner at Le Truc, a new business model threaded across the Publicis Groupe. She previously held several roles at Ogilvy including global executive creative director before departing in 2016 to become CCO at FCB Chicago. Her work has been featured in the Museum of Modern Art and multiple Super Bowls. Throughout her career Taylor has driven transformative creative solutions and culture-shaping work for a range of clients that have included: Aldi, Bank of America, Boeing, Budweiser, Cadillac, Campbell’s, Facebook, Gatorade, GE, Kellogg’s, Kimberly-Clark, McDonald’s, Morton Salt, Nintendo, P&G, Walmart and Wrigley. She has numerous honors to her name, including Cannes Lions, One Show, D&AD, ANDYs and Effies. An industry leader in addressing workplace inequality, Taylor also served as an inaugural jury chair of the Athena Advertising Awards, held in conjunction with the 3% Movement.
Andy Main, Ogilvy’s global CEO, said, “Liz is a modern creative leader who leads from the front and understands that magic happens when we create and innovate at the intersection of our world-class capabilities and talent. I know her experience creating big, multifaceted ideas will only further strengthen Ogilvy’s ability to drive world-changing, life-changing, business-changing impact for our clients.”
Devika Bulchandani, global chairwoman of advertising, said, “There are always those people who you yearn to work with some day—and Liz is one of those people. She is creatively ambidextrous and a sharp problem solver who shares our ambition to make Ogilvy the most creative company in the world, but most importantly Liz embodies both the goodness and greatness of Ogilvy.
Taylor said, “There is something special about being able to come back to Ogilvy and join a team that is taking this iconic company into the future. Creativity has the power to change everything and I’m looking forward to working with Ogilvy’s incredibly strong global network of creative talent to inspire people and brands to have an impact on the world.”
Taylor is returning to Ogilvy at a time where the company has won several new global accounts—including Abolsut, Enterprise Holdings and Zippo—and accolades for its creativity. Last month, the Clio Awards named Ogilvy its 2021 Agency Network of the Year and DAVID Miami, a separate shop in the Ogilvy family and within WPP, was named Agency of the Year. Both Ogilvy and DAVID were also awarded these respective honors at the 2020 One Show and D&AD Awards.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More