Ogilvy has appointed Guillermo Vega global creative network lead for The Coca-Cola Company (TCCC). In this new role, Vega is responsible for defining, shaping and driving the creative vision for Ogilvy’s work on TCCC’s portfolio of brands. He will be based in New York and will also join the leadership team of OpenX from WPP, the company’s bespoke new offering created for TCCC earlier this year, and the extended TCCC creative community. OpenX from WPP is a new integrated agency model comprised of creative, media, social, data, tech, PR, and commerce experts from across WPP.
Liz Taylor, global chief creative officer at Ogilvy, said: “When it came to finding someone for this role, Guillermo’s talent, expertise and background were a perfect match for the ambition of OpenX. Not only is he a champion of ideas that travel, but he is a builder who has repeatedly grown agencies from the ground up. We are excited for all the boundary-breaking, culture-shifting work that we’ll do together for The Coca-Cola Company and its iconic portfolio of brands.”
Vega said: “Ogilvy’s ambition is unparalleled and the migration of talent to the agency is impossible to resist. The opportunity to help shape the future of The Coca-Cola Company and its beloved brands in a period of accelerated transformation is the kind of challenge that will define the future of our industry for years to come. Creativity and innovation are what drive me forward, and OpenX from WPP is the kind of challenge that gets me excited. I can’t be happier to be part of Ogilvy’s global network and to be returning to New York.”
Vega has a proven record of starting successful creative agencies in several countries. Since October 2018, Guillermo served as chief creative officer for Saatchi & Saatchi London where he has been responsible for overseeing all the agency’s creative output. He was previously executive creative director at 72andSunny where he helped launch and establish the agency’s New York offering and oversaw work on clients such as Smirnoff, Samsung, Xfinity, Seventh Generation, Yoplait and Cheerios.
Before joining 72andSunny, Vega was the ECD of Wieden+Kennedy São Paulo, helping found that office in Brazil. He grew it from three employees to over 100 in four years by winning clients like Nike, Coca-Cola, Levi’s, and Heineken, among others. He joined Wieden+Kennedy from Y&R, where he worked for over 13 years, rising to regional creative director and overseeing Latin America from the Y&R headquarters in New York. He also worked as global CD for Dell and Bacardi as well as the group CD for Virgin Atlantic and VH1.
Vega has won numerous national and international awards at prestigious advertising festivals and has participated as a jury member at award shows including D&AD, Cannes, AICP, Clios, Art Director’s Club, London International, FIAP, New York Festivals, El Ojo de Iberoamérica and El Sol.
8 Aspiring DPs Receive Emerging Cinematographer Awards
The International Cinematographers Guild (ICG, IATSE Local 600) presented eight aspiring DPs with 2024 Emerging Cinematographer Awards (ECA) during a ceremony, screening and reception held on Sunday (9/29) in the Television Academy’s Wolf Theatre at the Saban Media Center in North Hollywood.
Also during the ECA proceedings, Rodrigo Prieto, ASC, AMC accepted the Distinguished Filmmaker Award. Prieto is a four-time Best Cinematography Oscar nominee--for Ang Lee’s Brokeback Mountain, and Martin Scorsese’s Silence, The Irishman and Killers of the Flower Moon.
In his opening awards ceremony remarks, Stephen Poster, ASC--who co-chairs the Guild’s ECA committee with Jimmy Matlosz--estimated that over the 26 years of the ECA, more than 200 up-and-coming lensers have garnered invaluable exposure and recognition early on in their careers. Submissions are open to Local 600 members who are not yet classified as DPs, and a panel of established ICG members from across the country assess the short film entries. The competition has intensified over the past two-plus decades. This year’s eight honorees and their short films were selected from 118 submissions.
The class of 2024 ECA honorees are:
–Dominic Bartolone for the short film Sweet Santa Barbara Brown
–Adam Carboni, INCOMPLETE
–Matthew Halla, The Unreachable Star
–Jessica Hershatter, Pirandello on Broadway
–Allen Ho, Iron Lung
–Nick Mahar, Sands of Fate
–Dylan Trivette, Bearing Witness: A Name & A Voice
–Andrew Trost, Bloom
These emerging cinematographers benefited from more than just the Sunday showcase in North... Read More