Matt Bonin is joining Ogilvy & Mather New York in the new role of chief production officer, from TBWAChiatDay where he was executive director of integration.
“He knows how to pull all the levers of production, at all the right times, in the service of the idea,” said Steve Simpson, chief creative officer of Ogilvy & Mather North America. “Matt’s arrival accelerates the work we have done at Ogilvy in working in a more fully, deeply integrated way and–beyond process–he will be central to our efforts to develop new kinds of content.”
As chief production officer, Bonin will be responsible for unifying all creative production needs. Broadcast, print, digital, technology solutions, film and other creative channels will all work through him and an integrated production team.
“Reaching the consumer at all the touch points available is the ambition of all brands today,” Bonin said. “We are now in a position to not only create unique forms of content but to create new kinds of channels where consumers can interact with brands. I’m looking forward to having the opportunity to do this with the world class brands in the Ogilvy portfolio.”
Bonin spent five years at Crispin, Porter + Bogusky from 2004-2009, helping to originate the integrated production model with work for such clients as Burger King, Volkswagen and Microsoft. He left CP+B to lead integrated production for Trailer Park, an agency-production company hybrid. Bonin moved to the Production Company world as executive producer for film and digital production efforts for Tool of North America. He then joined TBWAChiatDay last year and in his role as executive director of integration oversaw innovation and integrated production efforts as well as digital production and digital development.
Among the work he helped produce or oversee at Crispin Porter + Bogusky are Cannes winners MINI Cooper “Counterfeit,” Burger King’s “X-box Games,” and “Whopperette’s,” and Microsoft’s “I am a PC.” While Executive Producer for Tool, Bonin worked on a variety of clients across every director on the roster, but notably the Cannes winner “Help I need Help” film campaign by director Geordie Stephens for Agency 215 out of San Francisco.
At TBWAChiatDay, Bonin oversaw the Grammy Awards 2012 integrated campaign, Nissan’s “MyVersaRoadTrip.com,” as well as “Pacific Standard Time,” an integrated project for the Getty Foundation. The latter two were cited in SHOOT‘s coverage of TBWAChiatDay and TBWAMedia Arts Lab as Agency of the Year (SHOOT, 12/16/11).
Stars Among Those Who Lost Their Homes In L.A. Area Fires; Jamie Lee Curtis Pledges $1M To Relief Effort
Fires burning in and around Los Angeles have claimed the homes of numerous celebrities, including Billy Crystal, Jeff Bridges, and R&B star Jhené Aiko, and led to sweeping disruptions of entertainment events. Three awards ceremonies planned for this weekend have been postponed. Next week's Oscar nominations have been delayed. And tens of thousands of Angelenos are displaced and awaiting word Thursday on whether their homes survived the flames — some of them the city's most famous denizens. Thousands of structures have been destroyed but damage assessments are just beginning. More than 180,000 people are also under evacuation orders in the metropolitan area, from the Pacific Coast inland to Pasadena, a number that continues to shift as new fires erupt. Late Wednesday, a fire in the Hollywood Hills was scorching the hills near the famed Hollywood Bowl and Dolby Theatre, which is the home of the Academy Awards. That fire had been largely contained without damage to Hollywood landmarks. Here are how the fires are impacting celebrities and the Los Angeles entertainment industry: Stars whose homes have burned in the fires Celebrities like Crystal and his wife, Janice, were sharing memories of the homes they lost. The Crystals lost the home in the Pacific Palisades neighborhood that they lived in for 45 years. "Janice and I lived in our home since 1979. We raised our children and grandchildren here. Every inch of our house was filled with love. Beautiful memories that can't be taken away. We are heartbroken of course but with the love of our children and friends we will get through this," the Crystals wrote in the statement. After her learning her Pacific Palisades home was lost in the fires, Melissa Rivers says she was... Read More