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    Odysseus Arms adds art directors Betancourt, Gustin, writer Pluche

    By SHOOTUpdated:No Comments2123 Views
    SAN FRANCISCO --

    Odysseus Arms has added three artisans to its creative team: art directors Luisa Betancourt and Jarrod Gustin, and copywriter Clémence Pluche.

    Betancourt joins Odysseus Arms from Eleven, where she was art director/designer for the past year, and junior designer before that, working with clients including Apple, Oakley, Dignity Health and the 3% Conference. Originally from Venezuela, Betancourt speaks English, Spanish and French. She studied at Miami Dade before earning a bachelor’s degree in graphic design from Academy of Art University. 

    Gustin relocates to San Francisco from Minneapolis, where he was most recently art director for independent agency Solve for nearly two years. During his tenure, Gustin worked with brands including GMC, American Standard and Abu Dhabi Commercial Bank. He cut his teeth in the ad world at Victors & Spoils after spending time in London working in fashion PR. 

    Pluche arrives from Eleven, where she was copywriter for the past year and a half, working with clients including Google, Oakley, Columbus Meats, Dignity Health and Julep. Previously, she was art director for Off The Cuff Magazine, Boston University’s fashion and art publication. Pluche is a French national from the Bordeaux region, who earned a bachelor’s degree in advertising from Boston University.

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    Linda Lavin, Tony-Winning Actor Who Starred In The Sitcom “Alice,” Dies At 87

    Monday, December 30, 2024

    Linda Lavin, a Tony Award-winning stage actor who became a working class icon as a paper-hat wearing waitress on the TV sitcom "Alice," has died. She was 87.

    Lavin died in Los Angeles on Sunday of complications from recently discovered lung cancer, her representative, Bill Veloric, told The Associated Press in an email.

    A success on Broadway, Lavin tried her luck in Hollywood in the mid-1970s. She was chosen to star in a new CBS sitcom based on "Alice Doesn't Live Here Anymore," the Martin Scorsese-directed film that won Ellen Burstyn an Oscar for playing the title waitress.

    The title was shortened to "Alice" and Lavin become a role model for working moms as Alice Hyatt, a widowed mother with a 12-year-old son working in a roadside diner outside Phoenix. The show, with Lavin singing the theme song "There's a New Girl in Town," ran from 1976 to 1985.

    The show turned "Kiss my grits" into a catchphrase and co-starred Polly Holliday as waitress Flo and Vic Tayback as the gruff owner and head chef of Mel's Diner.

    The series bounced around the CBS schedule during its first two seasons but became a hit leading into "All in the Family" on Sunday nights in October 1977. It was among primetime's top 10 series in four of the next five seasons. Variety magazine listed it among the all-time best workplace comedies.

    Lavin soon went on to win a Tony for best actress in a play for Neil Simon's "Broadway Bound" in 1987.

    She was working as recently as this month promoting a new Netflix series in which she appears, "No Good Deed," and filming a forthcoming Hulu series, "Mid-Century Modern," according to Deadline, which first reported her death.

    Lavin grew up in Portland, Maine, and moved to New York City after graduating from... Read More

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