Integrated creative agency ODD, which works with ambitious fashion and lifestyle brands, has strengthened its leadership and creative teams with the hiring of Zara Ineson and Angus Mackinnon as executive creative directors.
Ineson and Mackinnon will lead ODD’s creative department with both reporting to chief creative officer Nick Stickland.
Ineson was previously global creative director at Portas, where she worked for more than a decade with brands including Sainsbury’s Tu, Liberty, Kurt Geiger Group and Sportsgirl.
Mackinnon joins from Publicis-Poke, where he was group creative director, with overall responsibility for creatively leading brand experience, working with brands from Orange, EE, Heineken, Garnier, Ted Baker. He previously worked for Nike as digital brand director, EMEA.
Ineson said, “I’m excited to be a part of ODD’s newly built leadership team, an indispensable retail partner for the most ambitious fashion, beauty and lifestyle brands. Alongside Gus, our creative focus is on culturally unmissable, socially meaningful and digitally innovative creativity. We won’t be chasing awards, but results, driven by a truly inclusive creative team and an open-hearted working culture.”
Mackinnon added, “Fashion is responsible for huge pleasures and huge problems. As one of the industry’s rare specialists, ODD are in a unique position to help future-facing brands create more of one and less of the other. This is the brief of a lifetime.”
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More