Democratic presidential candidate Barack Obama plans to air a 30-minute commercial during prime time on Oct. 29, six days before Election Day.
Obama spokesman Bill Burton said the campaign has secured the time from CBS and is negotiating with other networks to air the half-hour spot.
Obama has been outspending rival John McCain in advertising and has been airing commercials of up to two-minutes in length. Ross Perot famously aired a 30-minute ad during his independent presidential campaign in 1992, attracting 16.5 million viewers.
Short political spots have been the traditional way for politicians to communicate with voters. For Obama, however, a longer piece would be a dramatic way to close his argument to voters.
Where The Buffalo Roam Signs Director Geordie Stephens For Spots and Branded Content
Production company Where The Buffalo Roam (WTBR) has signed director Geordie Stephens for U.S. representation spanning commercials and branded content. Stephens is known for his subtle performance-driven comedic style, emphasizing art direction, production design, and cinematography. Previously represented by Tool of North America, Bullitt and FANCY, Stephens has a commercial portfolio which includes such global brands as Mini Cooper, HP, Toyota, Bud Light, and Burger King. A former agency creative, Stephens transitioned to the directorโs chair following a lengthy career on the agency side as a creative at Butler, Shine & Stern and CP+B Miami, among other shops.
PJ Koll, WTBR co-founder and executive producer, said of Stephens, โHis expertise and talent perfectly complement our creative strengths, enhancing our ability to deliver at the highest level. We feel incredibly fortunate to have him join the herd.โ
โWhen I met Tim [WTBR exec producer Pries] and PJ, we immediately hit it off,โ added Stephens. โTheyโre super sharp, funny, and good people who have assembled a very interesting mix of talent with different skills. As a director, Iโm always looking for simple human truths that everyone can relate to in a humorous and smart way. The Buffalo team specializes in the small wink, so they get my sense of humor and will give me the platform to keep pushing great work forward.โ
During his advertising career, Stephens spearheaded campaigns for IKEA, Truth, Virgin Atlantic, Burger King, Sprite, and Volkswagen. His work also won top prizes at the Cannes Lions and Clios and has been honored by numerous One Show and AICP awards.
Raised in an artistic community in Californiaโs Marin County by his writer-mother and... Read More