CLIENT
Toyota Motor Sales/Toyota Prius.
PRODUCTION CO.
Bruce Dowad Associates,
Los Angeles.
Bruce Dowad, director; Bojan Bazelli, DP; Heidi Nolting, executive producer; Jessica Cooper, producer. Shot on location in Bakersfield, Calif.
AGENCY
Oasis, New York.
Paul Bernasconi, creative director/copywriter; Susan Smitman, executive producer; Jeff Weston, art director.
EDITORIAL
King Cut, Venice, Calif.
Enrique Aguirre, offline editor; Johnny Bachelier, assistant editor; Barbara Genicoff, executive producer.
POST
King Cut.
Philip Ineno, online editor.
Company 3, Santa Monica.
Rob Sciarratta, colorist.
VISUAL EFFECTS
525 Studios, Santa Monica.
Steve Scott, Brian Buongiorno, Patti Gannon, Alex Romano and Mandy Sorenson, Inferno artists; Kirsten Andersen, visual effects producer; Gina Fiore, executive producer.
AUDIO POST
RavensWork, Venice.
Eric Ryan, mixer.
MUSIC/SOUND DESIGN
Amber Music,
London and New York.
Phil Sawyer, composer; Bill Chesley, sound designer/arranger.
THE SPOT
"Dinosaurs" (:30), which spotlights Prius, Toyota’s hybrid car, opens on a sun-drenched field of active oil rigs. The voiceover, by actor Jeff Goldblum, announces that "there’s a change happening." Suddenly a series of Toyota vehicles—led by the Prius and followed by the Tacoma, Echo, Sienna, Avalon and RAV4—drive through the oil field. Faced with the arrival of Toyota’s fuel-efficient vehicles, the oil rigs (which resemble dinosaurs) stop drilling, break away from their stations, and begin walking away. The :30 concludes with the tag, "Transportation is finally evolving."
Spot broke Sept. 4.