CLIENT
Corona.
PRODUCTION CO.
Nydrle, West Hollywood.
Peter Nydrle, director/DP; Jeanne Mattiussi, executive producer; Laura Heflin, producer. Shot on location in Cancun, Mexico.
AGENCY
Cramer-Krasselt, Chicago.
Marshall Ross, executive creative director; Bob Volkman, creative director; Bill Rogers and Larry Liss, copywriters; David Yang and Diana Morison, art directors; Steve Citrin, producer.
EDITORIAL
Avenue, Chicago.
Liz Tate, editor.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist.
SOMERsault, Chicago.
John Montgomery, senior visual effects artist.
AUDIO POST
Avenue.
Paul Rodgers, engineer.
MUSIC
Steve Ford Music, Chicago.
Steve Ford, composer/arranger; Mark Wolfram, orchestration.
THE SPOT
"Happy Ending" (:30) opens on a scene of a picturesque Caribbean day at the beach. Suddenly an apparent knife-wielding maniac appears, attacking two bottles of Corona and a lime. After the "carnage" concludes, oozing lime juice spills down the table and the man makes one last stab at a lime wedge. As a hand picks the wedge off the knife and places it in a Corona bottle, the camera pulls back to reveal a smiling "lime-o-lantern." The onscreen super reads, "Happy Halloween."
Spot broke Oct. 14.