CLIENT
Computer Associates.
PRODUCTION CO.
@radical.media, bicoastal/
international.
Rick Lemoine and Steve Miller, director; Adam Beckman, DP; Robert Fernandez and Gregg Carlesimo, executive producers; Tony Cantale, producer. Shot on location in New York.
AGENCY
Young & Rubicam, New York.
Ann Hayden, creative director; Rich Rosenthal, executive producer; Rachel Howald, copywriter; Ahmer Kalam, art director; Peter Greco, music producer.
EDITORIAL
The Blue Rock Editing Company, New York.
David Cornman, editor; Nicki DeFalco, assistant editor.
POST
Epoxy Finish, New York.
Rich Siciliano, online editor.
Moving Images, New York.
Tim Masick, colorist, "Amnesia."
Nice Shoes, New York.
Chris Ryan, colorist, "Stapler."
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer, "Stapler"; Peter Holcomb, mixer, "Amnesia."
MUSIC/SOUND DESIGN
New York Noise, New York.
Stephen Cullo, composer/arranger, "Stapler" and "Amnesia"; Stuart Kollmorgan, sound designer, "Amnesia"; Rick DePofi, creative director; Craig R. Bishop, executive producer.
THE SPOTS
In "Stapler," an employee runs out of staples, which causes all-out office panic, as co-workers shout, "The stapler has gone down!" One employee saves the day by carefully bringing in a box of staples. The :30 points out that Computer Associates’ Unicenter Infrastructure Software takes care of major problems so that staffers have only insignificant worries. "Amnesia" shows a business executive and his assistants walking down an office hallway on their way to a conference meeting. One assistant assures the exec that he has all the information in his head, when suddenly the young man smacks right into an open eye-level filing cabinet, knocking himself out cold. The other assistant stays behind momentarily to help, while the exec heads to the meeting. As the conference begins, the second assistant enters, leans over and whispers to the exec, "Don’t worry sir, he told me everything." Just as this assistant finishes his sentence, he hits his head against the table and knocks himself out. "Is your system backup as reliable as it could be? Ours is." The :30 spotlights Computer Associates’ BrightStor Storage Software.
Spots broke Jan. 24.