Creative studio Ntropic–which maintains bases of operation in San Francisco, Los Angeles and New York City–is bolstering its executive leadership team with the hiring of managing director Alex Mileyeva and executive head of production Luke Watson. Mileyeva and Watson will oversee Ntropic’s full range of services, including ideation, design, production, visual effects, AR/VR and brand experiences.
With over 15 years of experience in business operations, client services and program management, Mileyeva will focus on realizing the strategic goals of the business and implementing internal processes that will streamline company operations. Before coming to Ntropic, Mileyeva was an executive director of global operations at international design firm Method with additional tenure at global brand consultancy Interbrand, where she led the project management division.
Providing hands-on oversight of Ntropic’s creative pipeline, Watson joins from production company Wondros, where he served as head of production. Watson ran Wondros’ direct to brand division called Global, which included a research and insights department, creative development, traditional video production, editorial, distribution, social media, and more. During his two years with the company, Watson was instrumental in transformative successes, including helping Wondros grow from 30 to over 100 people.
Prior to Wondros, Watson led a group that specialized in making digital content, websites, and apps as executive producer of RED Interactive Agency. Before RED, Watson spent 12 years as a VP with boutique production company MRB, creating broadcast spots and promos.
Watson’s career highlights include a feel good Super Bowl spot for Pepsi directed by The Barbarian Group’s Chris Mantzaris, and a striking Oscar spot directed by Antoine Fuqua for Walmart. His most rewarding work, however, has been delivering impactful creative messaging and execution for nonprofits and NGOs. Launching this month is a campaign for the federal government titled “All of Us,” which seeks to recruit a more inclusive population of medical research participants.
Ntropic founder and executive creative director Nate Robinson said of Mileyeva and Watson, “By adding this smart and savvy duo as an anchor for the strategic and execution side of the business, our artists can feel supported and empowered to provide clients with their best work.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More