BAT, a directing duo consisting of Bali Engel and Matt Landour, has joined film and animation company Not To Scale for commercials and branded content in the U.S. and U.K.
Engel and Landour are experts across several disciplines including 2D and 3D animation, live action sculptures and puppets. Bringing to life a wide range of personalities across their work, the duo demonstrates a flair for powerful storytelling within unique visual worlds–from a beautiful, charming 2D journey through a child’s storybook, to a comical CG Game of Thrones-style battle scene co-directed with FX Goby. BAT has worked on various ambitious TV commercials for the likes of Coca Cola, Fanta, Kellogg’s, Tropicana, Kia, Acer and the International Olympic Committee. Their short film Shock Therapy is currently screening at film festivals worldwide.
Prior to joining Not To Scale, BAT was repped by NOMINT in the U.K. and U.S.
Dan O’Rourke, founder and EP of Not to Scale, said, “As media channels continue to fragment, it’s increasingly important that we offer our clients versatile talent that can utilize a variety of animation techniques that best suit the medium the work will be viewed in. Bali and Mat have this ability in spades, equally comfortable working with simple 2D design as they are with complex 3D scenes and characters, or with live action and mixed media. They are a Swiss Army penknife that I’m sure we will be regularly taking out of our pockets.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More