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    Nonprofit 1,000 Days, barrettSF Launch “Grumpy Babies” Campaign To Ensure A Healthy Start For New Moms And Their Children

    By SPWUpdated:No Comments4951 Views
    1,000 Days petition can be found at http://action.thousanddays.org/fairstart

    Nutritional effort on Facebook gives babies a voice and a healthy start

    SAN FRANCISCO --

    barrettSF launched its first campaign for 1,000 Days, an NGO dedicated to improving nutrition for expecting mothers and children. The multi-component digital/social effort will run on Facebook and centers on the recently released “Baby Anthem” video.
     
    The narrative of 1,000 Days’ creative comes from the infant’s POV and centers on the rather novel concept of babies advocating for babies. barrettSF created four activations to convey a compelling story as static images, video and user-generated content help present the inner monologues of babies.
     
    The campaign kicked off earlier this month with “Grumpy Babies,” a set of memes that serve as teasers for the anthem. Each of the static ads pairs a closeup of an adorably perturbed cherub with a come-on caption like “I’m not teething you” or “Stop jiggling your keys in my face” and links to the 1,000 Days information and petition site. “Good nutrition in the #1,000 days between a woman’s pregnancy and her child’s second birthday sets the foundation for all the days that follow.”
     
    Staying true to the Grumpy Babies theme, the Baby Anthem video combines humor with universally relatable baby moments to show that every infant deserves a fair start. Stills from the spot will be selected for future static ads.
     
    “One-third of the world’s population is malnourished,” commented Todd Eisner, creative director at barrettSF. “Unfortunately, one-year-olds have a hard time articulating that need. Our idea was to help them find the words.”
     
    Other Facebook elements include Toddler Translations, in which users can submit scribbles and finger paintings and have them (comically) analyzed, and customized posts, in which the Grumpy Babies personalize snarky comments for the Facebook pages of influencers.
     
    The advocacy organization was born at the State Department five years ago as the brainchild of Hillary Clinton. Now an independent group, the goal of 1,000 Days is to educate people and influence policymakers by driving public support to its petition.

    Credits

    • Client: 1,000 Days – Lucy Martinez Sullivan – Executive Director
    • Agency: barrettSF – Jamie Barrett, executive creative director; Todd Eisner, creative director; Conor Duignan, head of broadcast production; Emily Brody, account manager
    • Production: Even Odd Films – Clayton Worfolk, director/editor; Tyler McPherron, director of photography; Malcolm Pullinger, executive producer;  Kimi Milo, line producer
    • Color: Mission Film & Design – Ayumi Ashley, colorist
    • Music: The Music Playground (Track – Bright Moments – The Sailor) – Eric Hillebrecht, VP/creative director
    • Mix: One Union|- Matt Zipkin, sound engineer

     

    Category:News
    Tags:barrettSF



    Robert Eggers and Willem Dafoe Reunite For “Nosferatu”

    Tuesday, December 24, 2024

    When Willem Dafoe enjoys working with a filmmaker, he'll often jump at the chance to do it again.

    The list of directors with whom the 69-year-old has worked with more than once is extensive, including Wes Anderson,Yorgos Lanthimos,Paul Schrader,Lars von Trier and, now for a third time, Robert Eggers. "If it's good, you come back," Dafoe said plainly.

    The pair spoke about Eggers' adaptation of "Nosferatu" that hits theaters Wednesday, some of the challenges they faced making "The Lighthouse" — their first project together released in 2019 — and the unique relationship that exists between actors and directors.

    The interview has been edited for clarity and brevity.

    Q: Willem, I read that you called Robert after you saw "The Witch." What did you say?

    DAFOE: I want to meet you and I want to know who this filmmaker is.

    Q: What is it about him that keeps bringing you back?

    DAFOE: Well, if it's good, you come back. When I saw "The Witch," I thought, "Wow, this is a film about a period that I'm not particularly knowledgeable about, but I enter it so easily. This is relevant. It's rooted. It's my story. I'm with these people."

    That's quite an incredible trick because a lot of period films, they're always pointing to themselves. They're always sending messages. They're always showing. This had a kind of energy and the kind of physicality and sensuality that I thought, "Who does this? I gotta see this guy." And then I had a wonderful experience in "The Lighthouse" and I played a part that was really fun in "The Northman." So, when he wants to do this passion project and offers me this beautiful role of Professor Von Franz, I say,... Read More

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