Editor Ally Gondeck has joined editorial and VFX company Nomad.
Coming from a musical upbringing and with a passion for sound and visuals, Gondeck has collaborated on high-profile projects for leading artists. Gondeck’s timelines have debuted videos for the likes of Ciara, Camila Cabello, Willow Smith, Yungblud, and Big Sean. Yungblud’s music video “Lowlife” earned Gondeck a shortlist slot for Kinsale’s Best New Editor award and premiered on the Times Square marquee. Gondeck’s credits also include cutting spots for such brands as Sony, Lexus, BMW, New Balance and Tommy Hilfiger.
“The art form of editing lies in finding ways to continue to embellish your own voice as well as the director’s,” shared Gondeck. “For me this happens after I get a first pass down and a piece is starting to shape as an edit rather than a scribbled down assembly. That’s where I feel creative.”
Gondeck’s first project with Nomad is the highly anticipated video for the song “Feather” by popstar and internet sensation, Sabrina Carpenter. The track has already clocked over 100 million streams and can be found trending as a viral song on TikTok. With fans and talent alike eagerly awaiting the release of visuals for this upbeat anthem, the process of bringing it to life has been equally as exciting thanks to decorated director Mia Barnes of Radical Media, and production company Freenjoy. (Barnes recently earned inclusion in SHOOT’s New Directors Showcase.)
“The first cuts of 'Feather' moved at a really fast pace,” related Gondeck. “When Mia and I were on set, I had something together by the end of the shoot day. The focus was on capturing the nuanced emotions of a glamorous popstar with darker undertones, giving it a cinematic feel rather than a typical music video. Mia’s voice is one I can deeply relate to. Our collaborations make the process all the more special, creating something both novel and unforgettable.”
Julia Williams, Nomad executive producer, commented, “Ally is a true powerhouse. With a proven track record in commercials and music videos, she seamlessly embodies our commitment to creativity. We’re excited to welcome Ally and are confident she’ll be a key player in our creative culture.”
