There’s no need to wait until Super Bowl Sunday to join 87 year-old Bernie Goldblatt and friends on an epic nighttime adventure as Taco Bell๏ฟฝ has released its full 60-second Super Bowl commercial on the brand’s YouTube channel (www.youtube.com/tacobell). The brand commercial, “Viva Young,” will air towards the end of the second quarter of the game on Feb. 3, 2013, on the CBS Television Network. The spot will be bookended by a pre-game ad launching the new Cantina Bell๏ฟฝ Steak Burrito and a Facebook offer for a free churro with any purchase on Feb. 4, LIVE M๏ฟฝS๏ฟฝ Monday.
In the brand’s first Super Bowl spot since 2010, created by Deutsch LA and directed by Noam Murro of Biscuit Filmworks, Goldblatt and friends will take viewers on an unforgettable journey after “escaping” from their retirement home. The night starts off with a dip in someone else’s swimming pool and then includes stops at a dance club and tattoo parlor before heading to a Taco Bell for Fourthmeal. They arrive back at the retirement home, unnoticed of course, right as the sun is rising with “new friends” and many memories. The commercial will be set to the music of Taco Bell๏ฟฝ Feed the Beat๏ฟฝ artist and six-time GRAMMY๏ฟฝ Award nominee fun.’s “We Are Young,” which will be sung in Spanish.
“By releasing “Viva Young” online before the Super Bowl, we’re rewarding our biggest fans and bringing them inside the brand,” said Brian Niccol, chief marketing & innovation officer, Taco Bell Corp. “We want to share the spot with our Team Members, franchisees and online fans first so they’re in the know before Super Bowl Sunday, so we can engage with them in social and digital spaces.”
“There’s a common misconception that to appeal to Millennials you have to show Millennials. The reality is to appeal to them you simply need to entertain and engage them. And that’s what this entire integrated effort does,” said Mike Sheldon, CEO of Deutsch LA who added, “We’ve all had an epic night out on the town followed by a trip to Taco Bell. ‘Viva Young’ is a surprising and fresh way to remind people of that.”
In addition to “Viva Young,” Taco Bell will also have a 30-second ad supporting a new Steak Burrito on the chef-inspired Cantina Bell menu. The spot, entitled “Grande Papi,” will be set to the 1994 hit song entitled “Big Poppa,” and as a reflection of Taco Bell’s Mexican-inspired heritage, will also be sung in Spanish. In the commercial, a young father leaves his home with his infant child in his front baby carrier, headed to Taco Bell to purchase the new Cantina Bell๏ฟฝ Steak Burrito, getting favorable looks and smiles from female passersby.
As an added benefit, the “Viva Young” spot will direct consumers to the brand’s Facebook page to learn more about “LIVE M๏ฟฝS๏ฟฝ Monday,” a post-game giveaway for a free churro with any purchase during regular store hours on Monday, Feb. 4. Limit one per person per coupon while supplies last at participating locations.
On Jan. 18, Taco Bell released the prequel to “Viva Young,” an online teaser entitled “Grandpa Goes Wild.” The teaser first introduced Goldblatt, and showed him sneaking his suped-up motorized scooter into a football stadium to let loose, do some tricks like making “donuts” on the field, knocking over water coolers, yardage signs and a tackling dummy, all while escaping from security. The teaser has received more than 350,000 views and has gone viral.
The Super Bowl XLVII spot is being created by Deutsch LA, which has recently joined Taco Bell’s agency roster along with lead agency Draftfcb.
Stage and Film Actor Tony Roberts Dies At 85
Tony Roberts, a versatile, Tony Award-nominated theater performer at home in both plays and musicals and who appeared in several Woody Allen movies โ often as Allen's best friend โ has died. He was 85.
Roberts' death was announced to The New York Times by his daughter, Nicole Burley.
Roberts had a genial stage personality perfect for musical comedy and he originated roles in such diverse Broadway musicals as "How Now, Dow Jones" (1967); "Sugar" (1972), an adaptation of the movie "Some Like It Hot," and "Victor/Victoria" (1995), in which he co-starred with Julie Andrews when she returned to Broadway in the stage version of her popular film. He also was in the campy, roller-disco "Xanadu" in 2007 and "The Royal Family" in 2009.
"I've never been particularly lucky at card games. I've never hit a jackpot. But I have been extremely lucky in life," he write in his memoir, "Do You Know Me?" "Unlike many of my pals, who didn't know what they wanted to become when they grew up, I knew I wanted to be an actor before I got to high school."
Roberts also appeared on Broadway in the 1966 Woody Allen comedy "Don't Drink the Water," repeating his role in the film version, and in Allen's "Play It Again, Sam" (1969), for which he also made the movie.
Other Allen films in which Roberts appeared were "Annie Hall" (1977), "Stardust Memories" (1980), "A Midsummer Night's Sex Comedy" (1982), "Hannah and Her Sisters" (1986) and "Radio Days" (1987).
"Roberts' confident onscreen presence โ not to mention his tall frame, broad shoulders and brown curly mane โ was the perfect foil for Allen's various neurotic characters, making them more funny and enjoyable to watch," The Jewish Daily Forward wrote in 2016.
In Eric Lax's book "Woody... Read More