Bicoastal Union Editorial has expanded its long-form and feature film services with the addition of Noah Haeussner as head of entertainment development. Haeussner comes over from Level 1 Promotion, where he served as director of national promotions for film and TV.
An editorial shop with a roster experienced in commercials, music videos, features and trailers, Union diversifies and now becomes a full-service marketing and postproduction house in the feature arena. The company has been awarded its first project in this capacity, handling the entire marketing campaign for Obselidia, the feature debut from director Dianne Bell, which recently screened in competition at the Sundance Film Festival.
“This is a natural evolution for Union,” said Union partner/executive producer Michael Raimondi. “Many of the additions to our roster over the last couple of years have contributed to this moment.” Union partner/editor Sloane Klevin co-produced and edited the Oscar, Emmy, and Peabody Award-Winning documentary Taxi to the Dark Side, for example; editor Jinx Godfrey cut the Oscar-winning documentary Man on Wire; and partner/editor Jim Haygood (Fight Club, Where the Wild Things Are) is currently editing the feature Tron. Union recently completed work on trailers for high profile TV projects like HBO’s Addiction and True Blood.
While at Level 1, Haeussner developed and managed a number of online and offline marketing initiatives for films such as Speed Racer, The Dark Knight (Harvey Dent campaign), Angels & Demons, and The Taking of Pelham 123. He previously headed up the film marketing department at StreetWise Concepts & Culture, a youth-oriented marketing firm, where he developed and executed national campaigns for Warner Bros.’ 300, I Am Legend, Get Smart, and Paramount Pictures’ Beowulf. Roles as marketing manager at National Lampoon and in public relations with Bender/Helper Impact working with such clients as 20th Century Fox Home Entertainment. and MGM Home Entertainment, round out Haeussner’s professional experience.
Haeussner said that his background in marketing and brand integration, paired with Union’s experience in the advertising arena, makes Union’s entertainment division an ideal branding partner for studios. “My counterparts at the studios had been very interested in the notion of a one-stop shop for the marketing of their films,” Haeussner recalled. “There have tended to be a lot of middle men in this process, and we offer a streamlined vision and concept for feature marketing; we can edit your epk, do the print, create the online presence, handle offline marketing activities, and, of course, edit trailers and TV spots.”
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More