Director Randy Hackett has joined bicoastal production house No Smoke. He comes over from The Joneses, his roost since late 2008. The move to No Smoke reunites the director with executive producer Andrew Swee; the two had worked together earlier at Open Frame Productions.
Known for story-driven comedy, Hackett has to his credit campaigns for such clients as Vonage, Volvo, Delta Airlines and Motel 6. He also has a track record of eliciting realistic and funny performances from celebs in projects for Major League Baseball, ESPN and ABC TV.
Hackett got his start as a copywriter. He later served as creative director at Neiman Group for four years and won numerous awards for his work, including Clios, One Show, New York Festivals, L.A. Art Director’s Club and ADDY honors. While there, he also began working behind the camera and developed his signature approach to humor.
Upon leaving the agency side of the business, Hackett turned to directing full time and established himself as a comic stylist and storyteller. In addition to his commercials, Hackett has helmed long-form integrated campaigns for Showtime and Microsoft as well as assorted network promos.
Hackett comes aboard a No Smoke directorial roster that includes Adam Jones, Lara Shapiro, Charlie Watson, Harve Wang, Jeth Weinrich, Josh Rothstein, Kenan Moran and Michael Graham.
R/GA Goes Independent In Management and Private Equity Partnership
Interpublic Group (NYSE: IPG) has sold R/GA, the creative innovation company, to Truelink Capital, a private equity firm with a track record of investing in tech-enabled services. Financial terms of the deal were not disclosed.
The move thus marks R/GA’s return to independence as a privately owned company after 23 years as part of IPG. R/GA’s global management team and Truelink Capital have formed an indie partnership. R/GA’s global CEO Robin Forbes and chair & global chief creative officer Tiffany Rolfe are two of the global leaders, together with others, who are investing in the company as part of the deal. R/GA’s next chapter will be fueled out of the gate by a $50M Innovation Fund, enabling the company to invest in new skillsets and talent, and acquire new capabilities, emerging tools and platforms. Additionally, R/GA has established a Strategic Advisory Council of senior marketing and technology executives to support emerging AI client transformation opportunities across multiple sectors.
As an independent company, R/GA is activating an AI-enabled model to better serve clients, unburdened by the restrictions and overheads of traditional corporate structures. New remuneration models based on outcomes, agile new team structures, and scaling up its flexible talent model “R/GA Associates,” are among the initial changes being implemented.
“Today is a landmark moment for R/GA, as we enter an exciting new chapter as a private company supported by our new partners at Truelink Capital. This announcement also signals a stark contrast to a wider trend towards consolidation in the agency business. Most agencies will struggle to make the pivot in this new age, especially at a time when they’re operating within complex agency... Read More