A lot, if not most people, consider inclement weather a good reason not to exercise. But in an ad promoting Nike’s new line of all-weather footwear and apparel, precipitation becomes the catalyst for hundreds of people to drop what they’re doing and go for a run. "Raining Runners," was created by Wieden+Kennedy (W+K), Portland, Ore., and directed by Ringan Ledwidge of London-based Harry Nash. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.
CLIENT
Nike.
PRODUCTION CO.
Harry Nash, London
Ringan Ledwidge, director; John Mathieson, DP; Julia Reed, executive producer; Sally Humphries, producer. Shot on location in Philadelphia.
AGENCY
Wieden+Kennedy, Portland, Ore.
Dan Wieden, Jim Riswold and Hal Curtis, creative directors; Bill Karow and Jayanta Jenkins, art directors; Mark Fitzloff and Simon Mainwaring, copywriters; Ben Grylewicz,
executive producer; Jennifer Smieja, producer.
EDITORIAL
Joint, Portland, Ore.
Peter Wiedensmith, editor;
Veronica Vadakan, assistant editor; Patty Brebner, producer.
POST/VISUAL EFFECTS
Sight Effects, Venice, Calif.
Alan Barnett, digital effects supervisor; Michelle Steinau, digital effects artist/online editor; Jeff Blodgett, visual effects producer.
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist.
AUDIO POST
POP Sound, Santa Monica.
Loren Silber, mixer.
SOUND DESIGN
Joint.
Peter Wiedensmith, sound designer.
