Bicoastal visual effects studio MassMarket has appointed Nirad “Bugs” Russell to oversee its New York production office. Russell will manage day-to-day production, following a decade of work with Absolute Post, where he was instrumental in opening both their London and New York City offices and served as a sr. producer.
Russell has earned a reputation for technologically innovative work, including AT&T’s award-winning “The New Possible” campaign, which integrated live Olympic record results into a fully produced spot, seemingly in real time. Together with MassMarket’s Los Angeles EP Blythe Dalton Klippsten, Russell is harnessing that spirit of innovation to set a new creative course for the company.
“We’ve created a fun, hard-working culture at MassMarket,” said Russell. “Despite the distance, the New York team maintains close contact with the West Coast team. Our pipeline is such that we can share resources and work seamlessly across offices. It’s especially important to us that we feel like a family and act as one company, despite the distance,” said Russell. “We’re already off to a great start working on [Smuggler director] Adam Berg’s next project, along with a few other exciting projects that are underway.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More