Nikki Maizel has been hired as president of Publicis New York. She reports to Carla Serrano, global chief strategy officer of Publicis Groupe and CEO of Publicis New York.
Maizel brings more than two decades of leadership experience to her new role. Most recently, she served as the head of business leadership and managing partner at McCann New York, where she transformed the agency’s business and growth strategies while shaping its culture and employee training infrastructure, receiving numerous accolades during her tenure.
“Our industry is at a pivotal moment, with clients seeking partners who can challenge them to innovate, impact their bottom line, and move faster than ever,” said Serrano. “Our ‘Power of One’ approach, embodied within Publicis New York, allows us to offer integrated solutions that meet these demands. We’re thrilled to welcome Nikki, who has a proven track record of growing businesses globally, building best-in-class teams, and elevating collective offerings to clients.”
Maizel said, “Publicis Groupe has earned a reputation for pushing the boundaries of what’s achievable. I’m excited to collaborate with our partners and teams to set our clients apart. Publicis New York is the engine behind ‘Power of One,’ the unique model of the future that combines cross-agency capabilities, so I can’t imagine a more exciting time to join and help shape what’s next for our clients and teams.”
Maizel becomes the latest Publicis New York appointment under Serrano’s leadership. Last year, Publicis New York named Patrick White as its chief strategy officer, and welcomed Joe Mongognia as its chief creative officer.
Director Michael Middelkoop Joins Production House 100% For Global Representation
Director Michael Middelkoop is joining Amsterdam-based 100% (formerly HALAL) for commercial representation worldwide. The signing comes after Middelkoop’s upcoming film Dit Is Geen Kerstfilm (This is not a Christmas movie) won big at this year’s Nederlands Film Festival, garnering three “Golden Calves” (the Dutch equivalent of the Academy Awards)--for Best Director, Best Screenplay (Lotte Tabbers) and Best Supporting Actor (Laura Baker). The absurdist ensemble comedy was produced by 100% and will be released on December 19 exclusively on Prime Video.
Prior to coming aboard 100% for U.S. and international representation spanning spots and branded content, Middelkoop was repped in the Netherlands by Czar. The former advertising creative director likes to play with the familiar and the unexpected, imbuing his work with authenticity and multiculturalism. Middelkoop’s body of work encompasses commercials (including a Cannes Bronze Lion winner in 2015), short films, features, TV and web series. His credits include Netflix & Chill, a horror comedy; Snor, a surrealist story about accepting a lost love; and the TV series Zina.
After studying Film in Amsterdam, the Rotterdam-born Middelkoop started his career as an art director at agencies such as Saatchi & Saatchi, Happiness Brussels, Achtung! and Dawn, before finally directing for brands such as adidas, Tele2, Lego and Asics--experimenting with new techniques to connect with youth culture.
Gijs Determeijer, partner and executive producer of 100%, said, “We have really loved working with Michael on his feature film over the past year. The whole process went so smoothly--and working with Michael truly felt like one big party. We are... Read More